Engagement Marketing Manager

Royal Bank of Canada•Toronto, ON

4d•Hybrid

About The Position

Avion Rewards is a leading loyalty brand at the core of RBC's client strategy, recognized by over two-thirds of Canadians. We are building one of the largest loyalty ecosystems in the country and are seeking a skilled Marketing Manager to join our Avion Rewards Marketing team. This role is for a marketer who believes the best customer relationships are built offer by offer, moment by moment. In this role, you will own a portfolio of high-impact engagement programs that keep our customers connected to the value Avion Rewards delivers every day.

Requirements

University Degree in Marketing or Communications
5+ years of marketing experience
Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment
Experience developing creative briefs and managing the creative process and timelines
Experience building and launching marketing initiatives, including email, digital, social, and content marketing strategies, evergreen campaigns, and more
Metrics-driven and results-tracking mindset while executing across digital channels

Nice To Haves

Previous marketing experience in the credit card and/or loyalty space
Self-starter who proactively brings ideas and optimization recommendations to the team

Responsibilities

Assist in the development of marketing plans and execution to support customer engagement goals.
Design, manage, and execute marketing offer tests that drive customer engagement, including reviewing data, setting hypotheses, launching campaigns, measuring results, and translating findings into recommendations.
Partner with product, business, and internal/external teams to launch new features through marketing campaigns that are clear, compelling, and customer-centric.
Help shape the win-back strategy by identifying lapsed customers, understanding their needs, and crafting targeted communications and offers.
Develop and execute marketing programs for the Avion Rewards ShopPlus proprietary browser extension to drive awareness, adoption, and ongoing engagement.
Support the expansion and optimization of the Everyday Rewards portfolio by developing strategies that deepen everyday engagement and reward customers for important moments and behaviors.