Sr. Marketing Manager - Commercial (Hybrid, Chicago, IL)

Byline Bank.•Chicago, IL

2d•Hybrid

About The Position

Headquartered in Chicago, Byline Bank, a subsidiary of Byline Bancorp, Inc. (NYSE:BY), is a full-service commercial bank serving small- and medium-sized businesses, financial sponsors and consumers. Byline Bank has approximately $9.7 billion in assets and operates 45 branch locations throughout the Chicago and Milwaukee metropolitan areas. Byline Bank offers a broad range of commercial and community banking products and services, including small-ticket equipment leasing solutions, and is one of the top U.S. Small Business Administration (SBA) lenders according to the national SBA rankings by volume FY2024. Byline Bank is a member of FDIC and an Equal Housing Lender. At Byline Bank, we take pride in being an award-winning workplace. Some of our recent recognitions include: U.S. News & World Report named Byline Bank as one of the Best Companies to Work for in the Midwest, Finance & Overall in 2024-2025, 2025-2026. Chicago Sun Times Chicago’s Best Workplaces 2024 Best Workplaces in Illinois in 2024 by Best Companies Group and Illinois SHRM (Society for Human Resource Management) Forbes America’s Best Small Employers 2023 By joining our team, you will become part of an organization that values growth, collaboration, and innovation. We strive to create an environment where employees feel supported and are empowered to excel in their roles. If you're looking for a career with a company that puts people first and makes a difference in the communities we serve, Byline Bank is the place for you.

Requirements

Bachelor’s degree with preference for Business, Marketing, Finance, or related degree.
10+ years of demonstrated experience in marketing, product management, general management, and/or marketing leadership roles.
Demonstrated ability to lead a team towards established goals through prioritization, delegation, and accountability, in an evolving environment.
Ability to articulate vision and ideas via PowerPoint with strong communication skills, both written and presentation/verbal.
Proven ability to influence key stakeholders and executives on vision and marketing plans, informed and supported by data.
Ability to manage multiple competing priorities and stakeholders, negotiate priorities and expectations diplomatically, and deliver on commitments for cross‑functional teams.
Proficient in Microsoft Office suite and interest in learning additional systems and software platforms including project management, bank core system software for report export and analysis, and accounting software, as needed.
Strong proficiency in Excel—including building and manipulating pivot tables and additional Excel and Reporting duties, as required.
Entrepreneurial spirit with a passion for “building” (capabilities, teams, ideas, etc.)
Ability to think strategically and analytically while rolling up your sleeves to manage details and ensure strong execution and follow‑through.

Nice To Haves

Experience in financial services or related industry an asset
Experience with direct response and performance marketing
Experience leveraging CRM data and marketing automation strategies, with platforms such as a Salesforce Marketing Cloud, Hubpot, etc.

Responsibilities

Develops an overall vision and strategy for Consumer marketing, ensuring strategic plans are aligned with the overall organizational growth strategy and Byline brand.
Leads the Commercial Marketing Annual Marketing planning process.
Serves as the primary marketing contact with Commercial leadership and key stakeholders, meeting regularly to understand their business, strategic plans, annual priorities, and goals.
Develops and maintains familiarity with Commercial industry market and competitors including products, advertising strategies, sales support, marketing campaigns, marketing capabilities, and promotional activities.
Identifies opportunities to drive business growth across Commercial LOBs through an understanding of the business-to-business sales process, prospecting initiatives, and competitive landscape.
Collaborates with the LOBs and internal/external marketing partners to develop, plan, and execute integrated marketing campaigns with a focus on driving revenue, lead generation, driving customer conversion, mitigating attrition, and improving overall retention and customer value.
Lead the annual event strategy to support prospecting, lead generation and nurturing, and client appreciation.
Lead thought leadership and content strategy to strengthen the Byline brand across commercial verticals and lines of business.
Develops and clearly articulates value propositions for each Commercial LOB for the purpose of marketing storytelling.
Collaborates with the Lifecycle and Digital team on engagement and cross-sell initiatives to maximize customer relationships and lifetime value with Byline.
Develops reporting to measure Return on Marketing Investment across all business lines and contribution to LOB goals and priorities.
Forecasts, sets, tracks, and reports on quantifiable KPIs to continuously optimize marketing performance and efficiency.
Sets, tracks, and manages Commercial Marketing budget by LOB, working closely with budget leads to ensure delivery of marketing budget and all back-up necessary for invoice payments and accruals.
Partners with Product team to develop go-to-market strategies to support product/service launches, entry into new verticals, etc.
Manages team of direct reports including allocation of work and oversight to ensure understanding and alignment with ongoing priorities and delivery of projects on time and on budget.
Conducts regular one-on-one meetings as required.
Sets and tracks performance goals and development plans through Annual Performance Planning.
Conducts regular performance conversations, including formal mid-year and year-end.
Serve as key member of Marketing leadership team, role modeling mindset of innovation, agility, and embracing change and helping to build/strengthen culture of camaraderie and accountability.
All other duties as assigned.