Sr. Marketing Director - Digital Discovery and Marketing Integration

Bank of America•Boston, MA

3d•$124,600 - $184,600•Onsite

About The Position

This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources. We are looking for Senior Director of Digital Discovery and Marketing Integration, working on some of the largest campaigns and budgets in the world. As the operational ‘glue’ that connects work across LLMs, search, social and other digital channels, you will help define and shape the future of the Bank’s integrated go-to-market approach to discoverability across all lines of business. You will partner with agencies, media platforms, and internal teams to engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in the search and discovery space. Providing thought leadership with our industry-leading team and award-winning agency, you serve as an energetic, evangelistic voice and operational lead to key internal stakeholders, helping marketing executives understand business impact and value. The complexity of our brands and offerings and the critical nature of the Bank’s visibility, authority, and favorability both now and as the industry evolves provide a compelling challenge and career fulfillment in developing your leadership abilities.

Requirements

10+ years experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels - with a top brand and/or agency strongly preferred
Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.)
Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.)
Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity

Nice To Haves

Bachelor’s degree required
Financial services or similarly regulated industry experience strongly preferred
An excellent communicator who has ability to craft compelling verbal and written narratives with clarity and brevity
Keen ability in adapting to changes in business needs and marketplace offerings
Well-organized, analytical, and creative

Responsibilities

Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise
Connect cross-functional teams and ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social
Serve as a key contact across internal, agency, and publisher/media partner relationships
Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics accordingly, and gain executive support
Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner
Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape
Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability
Project Management/Planning, Operations, Legal, Risk, and Compliance