Sr. Marketing Consultant

LPL Financial•Fort Mill, SC

20h•$76,838 - $128,132

About The Position

LPL’s Strategic Wealth Services department is looking for an experienced Senior Marketing Consultant who is confident being client-facing and is flexible to an ever-changing fast paced environment. We value team players who can also think independently and strategically. The ideal candidate has strong experience in digital and traditional marketing. In this position, you will be in an agency-style setting where you will be the marketing partner for several high-profile financial advisor brands. You will combine your knowledge of marketing strategy and account management with digital and traditional marketing best practices to include website, blogging, email, and social media campaigns, as well as print, mail, and events to create and execute the marketing strategy for the advisor practices.

Requirements

Bachelor’s degree in marketing, communication, or related field.
5-7 years experience in marketing and digital marketing.
Experienced with CRM, inbound marketing tools, and web management.
Knowledge of e-commerce, social media advertising, PPC, SEO & SEM.
Understanding of offset and digital print.
Working knowledge of web design principles, best practices, and content management platforms.
Support LPL advisors via phone and email.
Ability to develop and execute sales and marketing strategies.
Excellent written and verbal communication skills.
Excellent project management and organizational skills.
Good understanding of digital marketing tools such as Google Analytics & Google Adwords

Nice To Haves

Experience in event planning and webinars a plus.
Familiarity with Salesforce and AdvisorStream
Financial services experience

Responsibilities

Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor's overarching goals.
Create traditional advertisements such as print, billboard and radio, negotiating rates with publication companies.
Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
Learn and produce each advisor’s marketing plan based on advisor preferences, working with LPL’s current tools to integrate the overarching plan.
Schedule and host regular bi-weekly discussions with the advisors.
Work with internal and external parties to maintain the advisor’s brand (logo, design treatment, etc.), website, and blog.
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.
Collaborate with compliance to ensure content, brand, and messaging comply with SEC, LPL policy, and FINRA rules.
Collaborate with fellow marketing consultants to provide feedback and program enhancements from the advisors and deliver the best results for your advisor brands.