Marketing Consultant

Driven Brands Inc.•Laval, QC

1d•Hybrid

About The Position

Uniban Canada/Driven Glass Canada is a proud member of Driven Brands™, representing the glass industry in Canada and part of the organization’s franchise division. Our Canadian team is looking for a Local Marketing Consultant to support and execute a variety of marketing projects simultaneously. Reporting to the Sr Director of Marketing, the Local Marketing Consultant will work closely with the Sr Marketing Consultant and will be responsible for developing and implementing local marketing tactics for the VitroPlus and Docteur du Pare-Brise brands in Quebec, and UniglassPlus in English Canada, with the goal of increasing store visibility in their markets and supporting their business objectives. You will bring the brand to life locally to help ensure franchisee success across the country.

Requirements

Bachelor’s degree or relevant experience
Minimum of three years of marketing experience, ideally with digital experience
Bilingual in French and English, both spoken and written, is essential
Knowledge of digital and traditional marketing, content marketing, and social media, including Facebook and Instagram
Knowledge of Mailchimp, Word, Excel, PowerPoint, Outlook, Facebook, and Instagram
Excellent communication skills, including writing, presentation, and interpersonal skills
Optimistic and collaborative work style with all stakeholders, including the Marketing team, Operations team, senior leadership team, and franchisees
Excellent planning and organizational skills
Ability to manage multiple projects simultaneously and prioritize effectively
Strong attention to detail and rigor
Strong team player

Nice To Haves

Knowledge of the automotive industry is an asset

Responsibilities

Franchisee service and advisory role
Build and maintain trusted relationships with franchisees
Support shops in implementing their local marketing initiatives
Present plans, results, and recommendations to franchisees and their teams
Identify improvement opportunities and propose solutions tailored to shop needs
Demonstrate appropriate knowledge and understanding of the products and services offered by the various brands
Draft communications for franchisees and the networks
New shop management
Plan and coordinate marketing activities related to new shop openings
Closely monitor new shops following their opening with respect to performance and marketing needs
Local digital marketing management
Oversee the performance of local digital initiatives
Develop and coordinate local campaigns with agencies
Understand and be able to explain various digital marketing tactics, such as SEO and SEM
Manage adherence to local campaign budgets as well as monthly billing
Coordinate and optimize the various digital platforms, including websites, Driven Dash, Google profiles, and more
Customer experience
Ensure brand consistency between campaigns and in-shop execution, such as marketing kits and sales support tools
Adapt national and provincial campaigns at the local level
Contribute to initiatives related to online reputation and customer satisfaction
Work closely with the Operations team to optimize the presence of products, services, and promotions at the point of sale
Special projects
Actively participate in the planning and successful execution of the annual convention and network events
Present developed marketing programs and market analyses to the Operations team and franchisees
Contribute to various strategic marketing project
Manage and update the internal communications site for franchisees
Work closely with the Senior Marketing Consultant and Graphic Designer, as well as the Senior Director, Marketing