Marketing Consultant

Beneva • Montreal, QC

8d • Hybrid

About The Position

As an SEO specialist consultant, you will be responsible for developing, implementing, and optimizing organic search engine strategies to increase Beneva's digital visibility, qualified traffic, and business performance. At the intersection of digital marketing, content, analytics, and web technologies, you will contribute to the continuous improvement of the company's organic presence across traditional search engines and new AI-powered search experiences.

Acting as an expert advisor to the marketing, content, digital experience, analytics, and IT teams, you will recommend, coordinate, and implement best practices in technical SEO, content optimization, information architecture, performance measurement, and search engine visibility. You will also play a strategic partner role by transforming analyses and technical issues into concrete business recommendations, while mobilizing stakeholders around common goals in a constantly evolving digital environment.

Requirements

• Hold a first-cycle university degree in marketing, digital marketing, communication, information technology, analytics, or a related field.
• Accumulate a minimum of five (5) years of relevant experience in organic search engine optimization and digital visibility.
• Demonstrated experience in technical SEO, content optimization, and performance analysis.
• Experience or practical knowledge of GEO/AEO and optimization for AI-powered search engines.
• Proficiency in tools such as Google Search Console, Google Analytics 4, Google Trends, or equivalent tools.
• Good understanding of indexing principles, web architecture, digital performance, and user experience.
• Knowledge of structured data (Schema.org), Core Web Vitals, and accessibility best practices.
• Experience in a CMS environment, such as Adobe Experience Manager, WordPress, or equivalent.
• Proficiency in French, both spoken and written, as well as intermediate proficiency in English, both spoken and written, due to the nature of the tasks, work tools, or interactions with English-speaking colleagues, partners, clients, or suppliers, or to meet the company's growth objectives.

Responsibilities

• Develop and execute the SEO strategy to improve organic visibility, qualified traffic, and conversions.
• Conduct technical SEO audits and identify improvement opportunities related to indexing, crawling, performance, internal linking, structured data, and overall website health.
• Perform keyword analysis, search intent, trends, and competitive environment analysis to guide content strategies and optimization priorities.
• Collaborate with content teams to optimize existing pages and support the creation of new content that meets user needs and SEO best practices.
• Support digital teams on projects, redesigns, or new feature launches by ensuring the integration of SEO best practices.
• Define, maintain, and document SEO standards, processes, and best practices for information architecture, metadata, tagging, and user experience.
• Monitor and analyze organic performance, implement necessary measurement mechanisms, and provide data-driven recommendations to improve business results.
• Collaborate with analytics teams to ensure reliable measurement of the organic channel's contribution, define performance indicators, and communicate results to stakeholders.
• Monitor algorithm evolution, market trends, and best practices, and contribute to optimizing content discoverability in AI-powered search engines, conversational assistants, and generative experiences (GEO/AEO).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level