Sr Marketing & Communications Associate

RR Donnelley • Columbus, OH

1d

About The Position

Williams Lea is seeking an experienced Marketing Technology Coordinator to support the Firm’s client relationship management (CRM) platform, InterAction, and email marketing platform, Vuture. The role supports client development, communications, and the Firm’s digital presence. The position is scheduled Monday through Friday, 9:00 a.m. to 6:00 p.m. EST.

The role reviews and manages CRM data and contact lists, produces reports, and supports data hygiene and privacy compliance. It also supports daily administration of Vuture and creates, tests, deploys, and analyzes email campaigns and other Firm communications in collaboration with Marketing, Business Development, Communications, and IT.

Requirements

• Experience with CRM and email marketing platforms.
• Three years of LexisNexis InterAction experience.
• One year of eMarketing experience.
• Proficiency with Microsoft Office applications.
• Strong attention to detail and organizational skills.
• Ability to work independently, meet multiple tight deadlines, and deliver detailed, accurate work.
• Successful completion of a pre-employment background check and drug screen is required for an employment offer.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Vuture experience preferred.
• Advanced proficiency with Excel preferred.

Responsibilities

• Review and validate daily contact updates in the Data Change Management Inbox.
• Create and manage Marketing and Working List folders.
• Build complex searches to generate targeted contact lists.
• Manage list imports and exports.
• Develop and format Business Development reports upon request.
• Extract, analyze, and report on CRM and email marketing data to provide insights on events, client engagement, and business trends.
• Manage unsubscribe requests in compliance with the Firm’s privacy policy.
• Maintain compliance with global data privacy regulations and stay current on requirements and best practices.
• Maintain the integrity of critical contact lists for event and mailing communications.
• Support the Marketing Technology Specialist in maintaining accurate data for top clients and personnel, including building subsidiary company trees, researching contacts, and conducting periodic data checks.
• Support scheduled data hygiene, including duplicate cleansing, updating incomplete records, standardizing country fields, and merging address data.
• Process employee hires and departures in the CRM system.
• Support day-to-day administration of Vuture, including basic user account setup and troubleshooting; escalate permissions and system-level configuration changes.
• Partner with Marketing, Business Development, Communications, and IT to ensure communications are effective, on-brand, and data-accurate.
• Create, test, and deploy email campaigns, newsletters, and other Firm communications using Vuture templates and tools.
• Monitor and analyze campaign performance using Vuture reporting features, tracking engagement rates and campaign effectiveness.
• Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields to ensure accurate tracking of engagement, contact, and event data.

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Disability insurance
• 401(k) with company match
• Life insurance
• Voluntary supplemental insurance coverages
• Parental leave
• Adoption assistance
• Tuition assistance
• Employer and partner discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed