Sr. Marketing Associate, Membership

Consumer Reports•Yonkers, NY

48d•Hybrid

About The Position

Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace. Our over 5 million members (more than half of which access our information digitally) count on us to empower and inform consumers, incentive corporation to act responsibly, and help policymakers priortize their rights and interests in order to shape a truly consumer-driven marketplace. As Senior Marketing Associate,Membership Marketing, you will play a key role in helping to grow CR's digital membership. Reporting to the Director, Digital Acquisition, you will be responsible for website and performance marketing, creative trafficking, landing page optimizations, and experimentation roadmaps. Working cross-functionally with Product, Design, Brand Marketing, Performance Marketing, SEO and our 3P Partner Network, you will serve as the point person to lead conversion rate optimization projects. If you are a creative digital marketer with strong project management skills that include collaborating with others, a strong sense of project ownership and the ability to drive high quality results while managing competing priorities, we’d love to hear from you. This is a hybrid position, based in Yonkers, New York. The position is not eligible for sponsorship or relocation assistance. CR’s members share our commitment to put consumers first and champion what’s good for all of us. In this position, you will manage and optimize the digital efforts to grow and support membership so we can continue this important work.

Requirements

Minimum 5+ years of digital marketing experience, with at least 3 years of experience in digital campaign development, content management and multivariate testing.
A digital marketer with a strong creative eye e.g. design, creative and UX
Worked with external vendors on digital creative and working with marketing y to achieve business goals.
An audience-first mindset with a commitment to maintaining and improving membership experience.
Expertise in A/B testing with a proven track record of implementing learnings in real time for campaign success.
Understand how to optimize marketing campaigns to reach and engage target audiences.
An analytical thinker and can leverage data to inform and influence decision-making.
Comfortable presenting findings. Experience presenting results, reports, and recommendations to senior leadership.
An Inquisitive individual with ongoing curiosity about the ever-changing digital environment and the ability to deliver innovative ideas.

Nice To Haves

Knowledge of and interest in social media channels and understanding of the interplay between audience, creative and engagement
Experience includes a mix of nonprofit and commercial.
Membership or subscription marketing experience.
Publisher paywall experience.

Responsibilities

Collaborate with internal stakeholders to define the conversion rate optimization strategy and develop testing roadmaps focused on hitting or surpassing membership and volume objectives.
Execute website and performance marketing initiatives, managing campaign setups, creative assets, landing page enhancements, and other digital experiments.
Work alongside the Performance Marketing team to refine UX, copy, and creative elements through continuous, iterative testing.
Coordinate with the Personalization Lead to assess creative performance, build reporting dashboards, and share actionable insights across the organization.
Collaborate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful, actionable reporting.
Investigate and implement creative strategies on emerging digital platforms to bolster brand recognition and encourage target audiences to join as members.
Utilize data-driven insights and A/B testing to pilot novel concepts and execute real-time campaign optimizations.
Maintain a deep understanding of the digital environment, tracking competitor activities and emerging trends to refine ongoing strategies.
Analyze CR's position within the competitive landscape by performing consistent research into evolving industry standards.