Sr. Manager, Transformation Research Lead
About The Position
The Senior Manager, Consumer Insights – Transformation is a strategic leader responsible for driving consumer-led transformation across the Confectionery and Snacking portfolio. Approximately 80% of the role focuses on large-scale, high-priority transformation opportunities with the potential to fundamentally change how the company builds its portfolio, brands, and categories. These opportunities may include portfolio-wide packaging transformation, portfolio optimization, category transformation, consumer experience transformation, and other enterprise-level growth opportunities. The remaining 20% supports broader Brand Insights, category, and portfolio priorities, bringing brand-building expertise and a consumer-centric perspective to important business questions. Success is measured by the extent to which consumer understanding changes decisions, accelerates transformation, and creates measurable business impact, rather than by the volume of research delivered. Regular in-office presence is an expectation and an essential function of the role. The role influences the Portfolio Marketing Team, Brand & Business Insights Team, Category & Sales Teams, and One Demand Data & Analytics Team.
Requirements
- Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field.
- 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing, or a related discipline, preferably within CPG/FMCG.
- Demonstrated success influencing significant business decisions and/or leading complex, cross-functional transformations.
- Experience with packaging, portfolio strategy, category transformation, innovation, or consumer experience transformation.
- Strong Brand Insights experience and demonstrated ability to connect consumer understanding to brand strategy and growth.
- Strong understanding of consumer research, analytics, and emerging sources of consumer understanding, with the ability to select an approach based on the business decision.
- Ability to translate consumer understanding into strategic choices and measurable business outcomes.
- Proven ability to influence senior stakeholders and lead through complexity and ambiguity.
- Exceptional strategic thinking, problem-solving, and storytelling skills.
Responsibilities
- Serve as the Insights lead for complex, multi-year transformation programs with significant business impact.
- Develop and execute consumer learning agendas that guide transformation from diagnosis through strategy, design, development, testing, and implementation.
- Ensure the consumer perspective drives major portfolio, category, and business transformation decisions.
- Create clarity and strategic direction in complex, ambiguous transformation environments, enabling leaders to make confident choices about where and how to grow.
- Shape transformation strategies that result in meaningful changes to the portfolio, consumer experience, packaging, innovation, brands, and/or ways of working.
- Identify emerging consumer needs, tensions, and cultural shifts that can unlock new sources of growth.
- Bring a strong Brand Insights perspective to cross-category priorities, connecting consumer understanding to brand strategy, positioning, innovation, and communication decisions.
- Elevate Consumer Insights from a research provider to a strategic growth and transformation partner.
- Build capabilities, tools, frameworks, and ways of working that enable teams to incorporate the consumer into strategic decision-making.
- Coach and influence Insights partners and cross-functional teams on consumer-centric strategy and transformation.
Benefits
- Industry-competitive salary and benefits package, including company bonus.
- Medical and dental benefits.
- Participation in a 401k plan.
- Paid time off benefits.
- Learning and development support from day one, including access to Mars University.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
