Sr. Manager, Social Media, Firehouse Subs, US&C

Restaurant Brands International•Jacksonville, FL

41d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is a leading global quick service restaurant company with a portfolio of prominent brands including TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. RBI is dedicated to growing its brands through a focus on core values, franchisee relationships, and community support, while also improving sustainable outcomes through its Restaurant Brands for Good framework. The Social Media Sr. Manager will be a key member of the Brand Communications team, reporting to the Sr. Director, Brand and Media. This role involves close collaboration with Marketing and PR teams, including Media, Analytics, and Digital, as well as external creative agencies. The position requires managing a content creator and a creative agency to ensure consistent brand representation across various social media channels like TikTok, Instagram, Meta, X, and Threads. The ideal candidate will possess strong creative skills, a data-driven mindset, and a commitment to delivering a best-in-class brand experience. Responsibilities include overseeing social campaigns, content production, influencer management, analytics review, and stakeholder communication.

Requirements

Bachelor’s degree
5-7+ years in-house or agency social media/brand experience (or relevant work experience)
Demonstrated knowledge of global branding and marketing principles
Excellent verbal and written communication skills
Proven robust project management skills and cross-functional leadership.
Knowledge of analytics tools and/or dashboards such as Sprinklr, Brandwatch, CreatorIQ, Sprout Social etc
Strong conceptual abilities and abilities to originate solutions on-time and on budget
Craft oriented with a business background
Ability to work both independently and collaboratively in team environments

Responsibilities

Oversee Firehouse Subs’ interactions in social media platforms and content strategies.
Manage, protect, and champion the brand voice in multiple social media channels, including but not limited to TikTok, Instagram, Meta, X, Threads etc.
Build and manage the Influencers Strategy and Execution, collaborating with digital creators to boost product launches.
Identifies opportunities to grow the audience and improve brand awareness.
Analyze engagement data, identifying trends in consumers interactions and planning digital campaigns to build social community.
Create and maintain brand standards in collaboration with agencies and other members of the Brand team to ensure that social media workstream in an integrated piece of 360 Communication’s plans.
Collaborate with agency and internal teams to ensure a high-quality deliverable.
Serve as subject matter expert, advisor, and brand liaison for branded items.
Monitor Competitive Landscape, keep up with the latest trends and pop culture, look into industry benchmarks on social media and consistently share findings with team and provide recommendations as needed.
Ensures work is consistently aligned with established strategies and branding.
Provide support to stakeholders by demonstrating marketing leadership, promoting collaboration, fostering a team environment, and promoting the best-in-class guest journey.