Sr. Manager, Social Creative Acceleration

SharkNinja

4d•$150,000 - $170,000•Hybrid

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. As our brands scale globally, social media is a critical channel for discovery, conversation, and demand creation. We are building a social creative engine designed to move at the speed of culture and are seeking creative leaders to help shape it. The Senior Manager, Social Creative Acceleration will sit directly with the VP, Global Social Creative and will be responsible for the end-to-end production infrastructure that connects brief intake to global content delivery. This role leads a team of three Project Managers embedded across the creative production pipeline and requires someone with strong creative fluency to build and run the operational machine while ensuring the quality of the output.

Requirements

7-8 years in creative operations, social media operations, marketing operations, or production operations within high-growth, multi-channel organizations.
Demonstrated experience building and scaling operational systems that support a social creative or brand organization.
Proven success leading resource planning, prioritization, and cross-functional execution across complex global initiatives.
Experience establishing governance frameworks and scalable workflows within matrixed organizations.
Real production experience, including being on set and briefing creators.
Strong command of social content production workflows across organic, paid, influencer, and long-form channels.
Experience managing production across internal teams, external agencies, production partners, and freelance networks.
Proficiency with project management platforms (Smartsheet, Airtable, Asana), DAM systems, and social tooling ecosystems.
Experience implementing workflow automation, tooling enhancements, and AI-enabled operational improvements.
Commitment to holding AI-assisted output to the same quality standard as human-produced output.
Sharp creative judgment and the confidence to identify and fix substandard work.
People leadership experience.
Strong operational judgment, with the ability to navigate ambiguity, manage competing priorities, and drive execution at scale.
Exceptional cross-functional communication skills across creative, brand, strategy, and market teams.
Comfort working directly with senior leadership and external partners (agencies, ambassadors, brand partners).

Nice To Haves

Experience with celebrity, athlete, or brand ambassador content.

Responsibilities

Own and evolve the end-to-end social creative operating model across intake, prioritization, production, and delivery.
Establish governance frameworks, operational standards, and planning processes for scalable execution across global social channels.
Manage the full brief-to-delivery workflow, including intake governance, routing logic, approval pathways, and handoffs across Social, Brand Creative, Strategy, and paid media.
Drive prioritization, scope management, and operational tradeoff decisions to protect execution quality, team focus, and delivery timelines.
Build repeatable processes such as briefing templates, review cycles, and approval paths to scale output without sacrificing quality.
Identify and address inefficiencies causing lost volume in the creative process.
Lead resource, capacity, and budget planning aligned with quarterly and annual social go-to-market priorities.
Oversee team utilization tracking, production forecasting, and freelancer/agency planning.
Develop scalable resourcing strategies across internal teams, production vendors, and freelance partners.
Provide leadership with real-time capacity signals to prevent overload.
Oversee end-to-end social content production and delivery across various platforms (TikTok, Instagram, YouTube, paid), ensuring timeliness, brand alignment, and global market needs.
Build localization kits and transcreation-ready asset packs to enable global market adaptation without bottlenecks.
Define SLAs for paid social adaptation and transcreation workflows to manage increasing global demand.
Own the strategy and evolution of the social creative technology ecosystem, including brief management, project management systems, workflow automation, localization processes, and DAM infrastructure.
Manage DAM and PM system integrations (Air, Airtable, marketing tools) and lead the Air DAM transition.
Drive AI-enabled creative processes across prompt libraries, brief workflows, and production automation.
Build and maintain operational dashboards tracking creative throughput, cycle time, launch readiness, and team capacity.
Lead continuous improvement across workflows, tooling, automation, and AI-enabled operational processes.
Hold the quality bar for content moving through the pipeline, providing direction and feedback on ambassador and long-term partner content.
Push back on weak concepts before production and protect the creative work.
Work fluently across different production types, understanding when a concept needs a full shoot versus creator-native content.
Partner with the VP on major partnership moments from idea to delivery.
Act as a force multiplier for the VP, serving as the connective tissue between strategy and execution.
Manage and develop three Project Managers supporting global social content production.
Build a team culture of clarity, accountability, collaboration, and operational excellence.