Social Creative Producer

Goodbye Vanilla•Edina, MN

2d•Hybrid

About The Position

Goodbye Vanilla is a social-first marketing agency focused on how attention works today, creating content that performs in-market. They partner with brands that expect more than just aesthetically pleasing content or safe media plans. Their work is fast-paced, lives in feeds, and is judged by results. The agency prioritizes creators, performance media, and social-native thinking. They are seeking individuals who desire ownership, responsibility, and the opportunity to build something modern with a dedicated team. The Social Creative Producer will lead social-first creative direction across client accounts, owning voice, tone, and creative vision to ensure ideas translate into high-performing in-feed content. This role is distinct from traditional creative roles, being grounded in performance, iteration, and learning. The producer will shape content creation, understand the 'why' behind it, and ensure creative insights compound over time. Collaboration with Media, Strategy, and Account teams is key to translating performance signals into improved messaging, stronger concepts, and sustained results.

Requirements

3–7+ years experience in social creative, creator marketing, or performance creative roles.
Strong instinct for what works in-feed and why.
Experience collaborating with creators or influencers.
Comfort with light editing tools and platform-native formats.
Curiosity and fluency with emerging AI creative tools.
Ability to balance creative intuition with performance feedback.

Nice To Haves

iPhone shooting or lightweight production experience is a plus.

Responsibilities

Own voice, tone, and creative direction for paid social across client accounts.
Pressure-test ideas before they hit the market.
Ensure creative is platform-native, culturally relevant, and performance-minded.
Act as the creative counterpart to Media, translating results into better messaging.
Lead creative brainstorming and concepting for creator-led and social-native content.
Identify and collaborate with creators and influencers aligned to brand and performance goals.
Develop clear creative briefs, messaging frameworks, and guardrails.
Ensure creator output is optimized for paid social distribution.
Perform light creative editing and fast-turn iterations (hooks, captions, trims, formats).
Generate variations quickly based on performance feedback.
Plan, lead, and execute social-first day shoots, including shooting and editing snackable photo and video content optimized for social platforms (iPhone-native production expected).
Maintain creative momentum without sacrificing clarity or quality.
Leverage AI-enabled creative workflows to enhance assets, generate variations, and accelerate iteration.
Stay ahead of emerging creative and AI tools; test and evaluate continuously.
Help build and maintain a repeatable creative testing framework.
Document learnings so insights compound instead of resetting.
Provide creative direction and oversight for organic social to ensure alignment with paid social and brand voice.