Sr. Manager, Social and Content Marketing
About The Position
PointFive is the AI Efficiency OS. From the cloud to the coding agent, we're the only platform that manages AI spend everywhere it happens. Engineering and FinOps teams use PointFive to make their organizations more efficient and their cloud and AI more effective. We don't just show what you spend. We show what you're wasting, and we fix it autonomously. NuBank saw ROI in 10 days. Customers average 1,200%+ ROI and a 4.9 rating on G2. Founded by the team behind IntSights (acquired by Rapid7), PointFive recently closed a $60M Series B led by Accel, with participation from Entrée Capital and Salesforce Ventures. THE ROLE PointFive is the cloud and AI efficiency platform trusted by engineering and FinOps teams at some of the world's most sophisticated companies. We are well-funded, experiencing rapid growth, and actively shaping the category. In this role, you’ll be the person who ensures the world takes notice. This is a hands-on content creation position—not a strategy-deck-and-delegate job. You’ll write, produce, experiment, and deliver. Leveraging AI tools (like Claude, and any others you bring), you’ll move quickly without compromising quality. You’ll also continously deepen your understanding of what PointFive does and why it matters, because that understanding is what makes your content resonate.
Requirements
- 5–8 years in content, social, or brand marketing.
- A portfolio showcasing range, including high-performing posts, invented formats, and interesting failures.
- Proven ability to write for technical audiences while maintaining human connection.
- Experience owning social content end-to-end: strategy, creation, publishing, and analysis.
- Comfort with AI content tools as a core workflow component.
- Community Native: comfortable posting in technical threads and understanding lurker culture.
- AI-Fluent: daily use of tools like Claude or ChatGPT for drafting, editing, and production.
- Platform Curious: understanding of platforms like GitHub where engineers congregate.
- Non B2B Brain: content references from outside the SaaS playbook.
- Technically Willing: not afraid of cloud jargon and willing to learn technical concepts like EC2 Spot waste.
- Low Ego, High Output: preference for shipping and learning over waiting for perfection.
Nice To Haves
- B2B SaaS experience.
- Background in cloud infrastructure, DevOps, FinOps, or developer tooling.
- Experience producing or scripting video content.
- Active presence in technical communities (Reddit, GitHub, Discord, X).
- Experience building a content program from near-zero.
- Experience identifying and fixing issues with B2B content.
Responsibilities
- Write and produce social posts yourself, thinking beyond LinkedIn to platforms like Reddit and GitHub.
- Push content to be more interesting, human, and unexpected, experimenting to see what works.
- Help leadership have a real online presence by developing authentic posts, commentary, and bylines.
- Shape narratives and co-produce video content, including scripted series, avatar-led change logs, and campaign content.
- Manage the content calendar and editorial operations for blog posts, newsletters, campaign content, and launches, coordinating with product and demand gen teams.
- Learn the product deeply (DeepWaste, Capture → Detect → Resolve) and translate technical information into content for both non-engineers and engineers.
- Write for humans and LLMs, incorporating AI search changes into content creation.
- Track performance in HubSpot and Amplitude, share learnings, and iterate on content strategy.
Benefits
- Well-funded, growth-stage company.
- Small, senior marketing team where work ships and matters immediately.
- Culture that takes the problem seriously and itself lightly.
- Hybrid work environment from Boston or NYC.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
