Sr. Content Marketing Manager

Ministry Brands

3d•Onsite

About The Position

Ministry Brands is looking for a Sr. Content Marketing Manager to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential. The Senior Content Marketing Manager is responsible for driving content strategy and execution for an assigned portfolio, translating product positioning and go-to-market priorities into high-impact content that drives awareness, pipeline, customer engagement, and revenue growth. This role sits at the center of the portfolio GTM motion, partnering closely with Product Marketing, Demand Generation, Lifecycle Marketing, Customer Marketing, Sales, and Creative to ensure content is aligned to business priorities and fully integrated into campaigns and customer journeys. This is a hands-on strategic role that requires both strong content thinking and execution. You will operate as the content lead for your portfolio while contributing to the broader content engine managed by the Director of Content Marketing. Success in this role is measured by the business impact of content, not the volume of content produced.

Requirements

Bachelor’s degree in Marketing, Business, or related field, or an equivalent combination of education and experience
5+ years of experience in customer marketing, retention marketing, or similar roles in a technology or SaaS environment
Strategic thinker with strong content marketing and storytelling capabilities
Hands-on operator who can execute high-quality work across multiple formats
Experienced in B2B SaaS content marketing and demand generation
Strong understanding of full-funnel marketing and buyer journeys
Data-driven and focused on business outcomes, not just content output
Effective cross-functional collaborator who can align teams and priorities
Passionate about creating content that drives engagement, conversion, and growth

Responsibilities

Portfolio-aligned content strategy
Campaign and demand generation content
Thought leadership and storytelling
Sales and customer enablement content
SEO/GEO-aligned content initiatives
Cross-functional content alignment for your portfolio
Develop and execute a portfolio-aligned content strategy tied to GTM priorities, revenue goals, and demand generation initiatives
Translate positioning and messaging into compelling content that supports awareness, pipeline generation, and customer growth
Ensure content is mapped to key personas, buying stages, and customer journeys
Align content plans to campaign calendars, launches, and strategic business priorities
Create and support integrated campaign content that drives engagement and conversion across the funnel
Partner with Demand Generation Managers to activate content within campaigns, nurture programs, and expansion initiatives
Develop conversion-focused assets including landing pages, emails, thought leadership, and customer-facing content
Ensure content supports lead → opportunity → closed-won progression
Build compelling narratives that strengthen brand authority and differentiate the portfolio in-market
Create thought leadership content including blogs, ebooks, reports, webinars, customer stories, and strategic content initiatives
Ensure all content reflects current positioning, messaging, and business priorities
Partner with the SEO/GEO Manager to optimize content for search visibility, discoverability, and generative search performance
Support organic growth through search-informed content planning and optimization
Ensure content aligns to keyword, intent, and audience strategies
Create content that supports Sales conversations, customer engagement, and expansion opportunities
Develop customer-facing assets that improve understanding, adoption, and conversion
Partner with Customer Marketing and Lifecycle teams to support onboarding, retention, and upsell initiatives
Partner closely with Product Marketing to bring positioning and messaging to life through content
Work with Creative & Brand to ensure content is visually compelling and aligned to brand standards
Collaborate with Demand Generation and Lifecycle Marketing to integrate content into campaigns and programs
Align with Sales teams to ensure content supports pipeline progression and customer engagement
Operate as the content lead for your assigned portfolio(s)
Balance strategic planning with hands-on execution
Work cross-functionally to align content to campaigns, launches, and business priorities
Continuously optimize content based on performance insights and business impact
Ensure content contributes meaningfully to pipeline, engagement, and revenue outcomes