About The Position
MinIO is seeking a Senior Manager, Content & Social Marketing to own the company's content and social media presence end-to-end. This role involves setting direction, creating content, measuring outcomes, and iterating quickly. The ideal candidate is a strong writer and editor capable of translating complex technical concepts into clear and compelling narratives for a technical audience. They should also be skilled in managing content calendars, budgets, AI-assisted tools, and measurement frameworks that link initiatives to business impact. This is a builder role focused on architecting and executing a comprehensive content strategy.
Requirements
- 7+ years in content marketing and social media management in a high-growth B2B technology, AI, or infrastructure software environment.
- Proven track record of scaling content programs with data to show results.
- Exceptional writer and editor capable of translating complex technical concepts into resonant narratives.
- Deep hands-on experience across LinkedIn, X, and YouTube.
- Fluency in content management systems, marketing automation, and AI-assisted production tools.
- Strong working knowledge of GEO and SEO best practices, including optimization for AI-powered search.
- Familiarity with AI, cloud computing, data infrastructure, or storage technologies.
- Sound judgment and strong project management instincts.
- Collaborative, proactive, can-do attitude.
Nice To Haves
- Experience with Profound strongly preferred.
Responsibilities
- Develop and own a comprehensive content marketing strategy aligned with MinIO's corporate brand and AI-centric narrative.
- Translate deeply technical concepts into compelling storylines to advance the company vision.
- Determine blog strategy for launches and develop recurring content series.
- Create, maintain, and drive an editorial calendar for consistent, high-quality content across all owned channels.
- Leverage AI tools across the content workflow for writing, editing, and video creation.
- Craft exceptional content across various formats including social posts, blog articles, video scripts, executive POVs, and newsletters.
- Serve as a strong in-house writer and editor with sharp attention to detail.
- Partner with communications, product marketing, and sales to translate priorities into content.
- Develop differentiated blog and content strategies for product launches and announcements.
- Own and advance MinIO's social presence across LinkedIn, X, YouTube, and other relevant channels.
- Develop platform-specific organic and paid content strategies with a consistent cadence of creative ideas.
- Transform MinIO's employee advocacy program to mobilize employees for content amplification.
- Own and optimize executive advocacy across social platforms.
- Monitor social media trends, platform changes, and brand mentions, surfacing insights and recommending actions.
- Transform the MinIO newsletter into a growth mechanism by developing engaging content and establishing a tight publishing cadence.
- Design the newsletter experience around the reader with careful curation of industry trends, technical insight, and company news.
- Lead MinIO's generative engine optimization (GEO) and search engine optimization (SEO) efforts across owned content.
- Build and maintain a framework for optimizing content discoverability.
- Collaborate with the communications team on an integrated plan to improve MinIO's brand mentions across AI search environments.
- Establish and own the KPIs and measurement system for content, social, and AI search visibility.
- Manage a content and social budget with discipline, allocating resources to maximize ROI.
- Provide regular reporting and data-driven insights in marketing meetings and business reviews.
- Continuously optimize strategies based on performance data with a test-and-learn mindset.
- Act as a spirited collaborator, planning, executing, measuring, and communicating with rigor.
- Partner closely with communications, product marketing, brand, and sales teams to ensure integration with company-wide priorities.
- Champion the content and social function internally, helping colleagues understand how to engage with and amplify team efforts.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- 401K with 3% Contribution
- Pre-IPO Stock Options
- At least 12 Public Holidays
- Flexible Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
