Sr. Manager - SMB Intelligence & Insights

Visa•San Francisco, CA

2d•$180,600 - $289,300•Hybrid

About The Position

Visa is seeking a Senior Manager – SMB Intelligence & Insights – Global SMB to build Visa’s SMB Intelligence capability. The role transforms customer, market, competitive, and ecosystem signals into actionable insights that shape strategy, accelerate growth, strengthen market positioning, and influence enterprise decisions. The position is part of Visa’s Global Small Business team, which leads the company’s agenda for the SMB segment and collaborates across functions on performance, growth opportunities, sales, and go-to-market programs. The role establishes a unified global understanding of SMB needs, priorities, and emerging trends; represents the SMB perspective in strategic and executive discussions; and equips teams to incorporate customer intelligence into product, go-to-market, and investment decisions. It also shapes research priorities, translates findings into thought leadership and practical recommendations, manages external research partnerships, monitors the SMB ecosystem and competitors, and connects intelligence to business performance. The position requires at least three days in the office, with the specific expectations confirmed by the Hiring Manager. It is performed in an office setting and involves 5–10% travel. Work hours vary based on department needs.

Requirements

At least 8 years of relevant work experience with a Bachelor’s Degree, or at least 5 years with an Advanced Degree (e.g., Master’s, MBA, JD, MD), or 2 years with a PhD.
Success serving as a trusted advisor to senior leaders and influencing strategy, investment priorities, product decisions, and go-to-market initiatives through evidence-based insights.
Experience leading market intelligence, competitive intelligence, customer insights, research, strategy, or related functions within complex organizations.
Ability to synthesize customer, market, competitive, and ecosystem signals into strategic insights and actionable recommendations.
Expertise in designing and executing primary and secondary research using qualitative and quantitative methodologies.
Ability to identify emerging trends, competitive threats, and growth opportunities and translate intelligence into business action.
Excellent communication and executive presentation skills, including the ability to influence senior stakeholders and external partners.
Ability to lead through influence, drive cross-functional alignment, and work effectively in matrixed global organizations.
Self-motivation, intellectual curiosity, and comfort navigating ambiguity in a fast-paced environment.

Nice To Haves

At least 9 years of relevant work experience with a Bachelor’s Degree, or at least 7 years with an Advanced Degree (e.g., Master’s, MBA, JD, MD), or 3 or more years with a PhD.
Background in payments, financial services, fintech, B2B solutions, platform ecosystems, or adjacent technology industries.

Responsibilities

Establish a unified global framework for SMB Voice of the Customer insights across regions and business units.
Represent SMB needs in strategic planning and executive discussions, advising on customer priorities, experiences, and unmet needs.
Provide teams with frameworks, insights, and tools to incorporate customer intelligence into product, go-to-market, and investment decisions.
Partner with global and regional teams to define and prioritize research investments that support growth strategies, product innovation, and long-term objectives.
Translate research into narratives, thought leadership, and practical recommendations that influence executive decisions, product roadmaps, and commercial execution.
Oversee external research partners and programs to ensure methodological rigor, quality execution, and alignment with strategic priorities.
Monitor competitors, emerging players, market shifts, and industry trends to identify opportunities, risks, and differentiation.
Develop competitive intelligence products, including competitor profiles, battlecards, market assessments, and executive briefings.
Track market, regulatory, technology, and partnership developments to identify early signals and inform proactive responses.
Partner with performance and strategy teams to validate hypotheses, distinguish signal from noise, and develop evidence-based narratives about business performance and future actions.