Director, Insights & Intelligence - Burson

Burson•Atlanta, GA

About The Position

Burson is seeking a Director to join its Insights & Intelligence team, supporting high-profile global clients across sectors including technology, retail, and financial services. The role combines social listening expertise, analytical rigor, strategic thinking, AI fluency, client leadership, and team management. The Director will develop data-driven insights that inform storytelling, campaign performance, reputation, and business outcomes. Working with internal teams and clients, the role will uncover cultural insights, monitor online conversations, and deliver actionable recommendations for brand reputation, campaign performance, thought leadership, sustainability, and corporate communications initiatives. The position also contributes to new business efforts and mentors junior team members.

Requirements

6–7+ years of experience in analytics, insights, or intelligence roles within or for the PR, communications, or advertising industry.
Strong background in social media analytics and social listening.
Strong social listening experience, particularly using Sprinklr for analytics, as well as Boolean language and platforms such as Brandwatch and Meltwater.
Proven ability to translate data into strategic insights.
Experience with generative AI models and integrating AI into operational workflows.
Client-facing communication skills and ability to turn complex technical concepts into clear, concise business recommendations for senior stakeholders.
Ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
Experience leading and mentoring junior team members and fostering team development while delivering high-quality client work.
Excellent storytelling and presentation skills.
Detail-oriented, intellectually curious, and able to maintain perspective on broader trends.
Ability to identify data trends, investigate them, and extract insights and stories.
Excellent written and verbal communication skills.

Responsibilities

Develop strategic insights that inform communications, marketing, and reputation-driven campaigns.
Translate data into clear narratives and recommendations for senior client stakeholders.
Deep dive into complex datasets, aggregating, ingesting, and organizing data so teams can deliver clear data-led findings.
Monitor, track, and evaluate earned and owned organic campaign performance against client KPIs, targets, and baselines.
Identify trends, cultural signals, and audience behaviors.
Oversee social listening programs using platforms such as Brandwatch and Sprinklr, ensuring data integrity and methodological rigor.
Identify opportunities to expand existing client engagements through social listening, analytics, and intelligence-led solutions.
Mentor and develop junior team members, guiding them on methodologies, insight development, and client delivery.
Serve as a thought partner to account teams and clients, shaping strategic recommendations and best practices.
Apply AI capabilities to enhance insight generation, trend detection, and forecasting, and help evolve Burson’s AI-enabled analytics and intelligence approaches.
Provide accessible social analytics with strategic implications tied to brand objectives.
Work with a team to develop and execute creative digital and social media content.
Contribute to new business efforts.