Director, Insights & Intelligence - Burson

Burson•Los Angeles, CA

3d•$60,000 - $140,000•Hybrid

About The Position

Burson's Insights & Intelligence team is central to turning data into strategic insights that drive storytelling, campaign performance, and business outcomes. Burson is seeking to hire a Director to join this team, supporting a diverse portfolio of high-profile global brands across various sectors. This role requires a blend of social listening expertise, analytical rigor, strategic thinking, AI fluency, client leadership, and team management. The ideal candidate will be client-facing with a strong understanding of social media listening, cultural and competitor trends, analytics reporting, and research methodologies, coupled with exceptional writing and presentation skills. They will be adept at developing insight-driven strategies for integrated campaigns and passionate about transforming data into compelling narratives. As part of a collaborative team, the Director will uncover cultural insights, monitor online conversations, and help brands make informed decisions through social and digital intelligence. This role involves partnering with internal teams and clients to deliver actionable insights related to brand reputation, campaign performance, thought leadership, sustainability, and corporate communications. Additionally, the Director will contribute to new business efforts and mentor junior team members. This is a significant opportunity to advance a career at a leading global communications agency while working on high-profile client accounts.

Requirements

6-7+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
Strong background in social media analytics and social listening.
Exceptional understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Meltwater, etc.
Proven ability to translate data into strategic insights.
Experience with generative AI models and integrating AI into operational workflows.
Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders.
Proven ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
Experience leading and mentoring junior team members, with a track record of fostering team development and delivering high-quality client work.
Excellent storytelling and presentation skills.
Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.
Keen eye for data trends and the ability to investigate and extract insights and stories.
Excellent written and verbal communications skills.

Responsibilities

Develop strategic insights that inform communications, marketing, and reputation-driven campaigns.
Translate data into clear narratives and recommendations for senior client stakeholders.
Proactively deep dive into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion for the team to deliver data-led findings in a 2 way that makes sense for each brand.
Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines.
Identify trends, cultural signals, and audience behaviors.
Oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms ensuring data integrity and methodological rigor.
Help identify opportunities to expand existing client engagements through social listening, analytics, and intelligence-led solutions.
Mentor and develop junior team members, providing guidance on methodologies, insight development, and client delivery.
Serve as a thought partner to account teams and clients, helping shape strategic recommendations and best practices across engagements.
Apply AI capabilities to enhance insight generation, trend detection, and forecasting while helping to evolve Burson’s AI-enabled analytics and intelligence approaches.
Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to develop and execute creative digital and social media content.