Sr. Manager, Product & Property Marketing – Bose Luxury (McIntosh & Sonus faber)

Bose Corporation•New York, NY

1d•$163,500 - $224,850•Onsite

About The Position

Bose Luxury is building the first true and globally recognized luxury audio experience—elevating sound beyond performance into culture, craft, and emotional connection. Our brands, McIntosh and Sonus faber, represent distinct expressions of luxury—spanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences. The Sr. Manager, Product & Property Marketing is responsible for defining how Bose Luxury’s products and owned experiences come to market—ensuring that both are positioned, expressed, and delivered at the highest level across all regions. This role leads product go-to-market strategy, evergreen asset ecosystems, and owned brand properties—ensuring a cohesive and premium brand experience across all touchpoints.

Requirements

8–12+ years in product, brand, or experiential marketing
Experience leading global or multi-region product launches
Strong understanding of luxury branding and storytelling
Experience managing physical or experiential environments
Strong cross-functional leadership and execution skill

Responsibilities

Lead go-to-market strategies from concept through in-market lifecycle
Partner with Product, Sales, and Creative teams to align positioning and execution
Ensure launches drive demand and enable dealer success
Manage global brand and product asset ecosystems (web, catalogs, content)
Ensure consistency across regions and alignment with brand standards
Partner with Creative on brand worlds and storytelling platforms
Lead House of Sound (NYC) and Sonus faber Factory Experience (Vicenza)
Position properties as brand beacons and sales-enabling environments
Drive programming and marketing to build desire and engagement
Develop global standards for in-person experiences
Ensure consistency across owned, partner, and dealer environments
Maintain brand positioning, look & feel, and storytelling consistency
Partner with Creative to ensure alignment across all touchpoints
Support automotive partnerships and brand integration
Ensure consistency of brand expression in partner environments
Partner with Creative, Activation, Training, and Sales teams
Align product, property, and brand initiatives with global marketing plans
Ensure integration across regions and channels