Sr Manager, Product Marketing, Client Adoption & Growth

American Express • New York, NY

6d

About The Position

As Sr Manager, Product Marketing, Client Adoption & Growth, you will lead marketing strategies focused on expanding awareness, engagement, and utilization across our existing Global & Large Enterprises customer base. In 2026, our organization is evolving into a strategic, full-funnel product marketing engine accountable not only for campaign execution, but for measurable client adoption and commercial growth. This role will translate product innovation into actionable customer activation strategies that drive usage, cross-selling, and long-term engagement. You will partner closely with Product Management, Sales, Client Management, Events, and other Marketing partners to unlock growth within existing accounts. You will manage 1-2 Product Marketing Specialists and cultivate a culture of accountability, analytical rigor, and customer-centric execution.

Requirements

• 5+ years of marketing experience (product marketing, lifecycle marketing, customer marketing, or B2B marketing preferred)
• Experience driving customer adoption, expansion, or lifecycle marketing initiatives
• Experience working cross-functionally with Sales, Client Management, and Product teams
• Experience developing or executing partner marketing strategies
• Strong analytical skills with experience defining and measuring performance KPIs
• Demonstrated experience managing and developing direct reports
• Strong self-starter with ability to lead complex, cross-functional initiatives
• Excellent communication and stakeholder management skills

Responsibilities

• Develop integrated customer growth strategies aligned to product roadmap and commercial priorities
• Translate innovation initiatives into clear adoption, expansion, and engagement plans
• Partner with Sales and Client Management teams to align marketing programs with account-level objectives
• Lead activation strategies with key ecosystem partners and develop joint marketing plans
• Coordinate cross-functional stakeholders to ensure seamless execution of partner and field campaigns
• Design education and enablement strategies for program administrators and key decision-makers
• Define KPIs tied to adoption, engagement, and commercial growth
• Analyze campaign and usage data to identify optimization opportunities and inform strategy refinements
• Provide clear performance reporting and executive-ready insights
• Set direction for priority customer-facing assets in partnership with the Content team
• Manage and develop 1-2 Product Marketing Specialists

Benefits

• Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed