Product Marketing & Adoption Senior Manager

Freddie Mac•McLean, VA

21h•$164,000 - $246,000

About The Position

The Senior Manager, Product Marketing & Adoption is responsible for leading the strategy and execution of product marketing, change management, communications, training, and adoption efforts across Multifamily's digital product portfolio. This leader partners with Product, Technology, Business teams, and Clients to ensure products achieve successful adoption, deliver measurable business value, and drive meaningful organizational change. The role serves both internal and external audiences, developing strategies that help employees, clients, lenders, servicers, investors, and other industry partners understand, adopt, and maximize the value of Multifamily's digital products and services.

Requirements

10+ years of experience in Product Marketing, Change Management, Digital Transformation, Product Operations, Program Management, or related disciplines.
Proven experience leading enterprise-scale product adoption, organizational change, or client-facing transformation initiatives.
Experience developing go-to-market, adoption, and value realization strategies that drive measurable business outcomes.
Strong understanding of product operating models and digital product delivery.
Experience leading cross-functional teams and influencing senior leaders in matrixed organizations.
Bachelor's degree in Business, Marketing, Communications, Organizational Development, Technology, or a related field.

Nice To Haves

Ability to understand and advocate for both internal users and external clients.
Strong client-centric mindset focused on experience, adoption, and value realization.
Strategic thinker with strong execution capabilities.
Effective leader who builds alignment across business, technology, and industry partners.
Data-driven, outcome-oriented, and comfortable operating in transformational environments.
Product positioning, messaging, and value proposition development.
Stakeholder engagement, change management, and adoption planning.
Strategic communications, executive storytelling, and training enablement.
Client engagement and voice-of-client program development.
Adoption analytics, KPI development, and value realization measurement.
Strong leadership, coaching, facilitation, and influencing skills.

Responsibilities

Lead product marketing efforts including positioning, messaging, value propositions, and engagement strategies tailored to both internal stakeholders and external clients.
Define and execute adoption, enablement, and change management strategies that drive successful product launches and sustained usage across Multifamily teams and industry participants.
Partner with Product, Technology, Client Engagement, and Business leaders to ensure organizational and client readiness for new products and capabilities.
Develop client-facing and employee-facing communications, training, onboarding, and engagement programs that accelerate adoption and business value realization.
Partner with Client Engagement to build voice-of-client and user feedback mechanisms to improve adoption and experience.
Establish adoption metrics and value realization frameworks to measure product success, client engagement, and business outcomes.
Build, coach, and develop a high-performing team across product marketing, change management, communications, and adoption disciplines.