Sr. Manager, Product Lifecycle Management and Commercialization

Visa•Miami, FL

1d•$127,300 - $204,100•Hybrid

About The Position

Visa is seeking a strategic, collaborative Senior Manager to lead regional product readiness, commercialization governance, and launch strategy activities. The role ensures products align with market needs and are positioned for adoption and revenue realization. The position contributes market-focused insight to product development, influences product priorities, identifies readiness gaps, and drives alignment across Product, Technology, Sales, Marketing, Client Services, Risk, Legal, Finance, and Operations. It is responsible for ensuring new products are commercially viable, operationally ready, and aligned with regional business objectives. The role manages the regional Product Lifecycle Management (PLM) process for new products and enhancements launched in LAC, and serves as the primary regional contact for Product teams throughout the lifecycle. It partners with Global Product organizations to provide market insight, client feedback, competitive intelligence, and commercialization recommendations, while evaluating product-market fit and commercialization viability. The Senior Manager oversees commercialization governance and launch readiness reviews, assesses readiness across relevant functions, resolves gaps, and recommends Go, Conditional Go, or No-Go decisions. The role supports regional go-to-market strategy execution, pricing and sales enablement alignment, operational readiness, Visa Business News and marketing activities, and efforts to accelerate adoption and revenue realization. The position also collaborates with Product and Technology teams on prioritizing regional technology requests and product enhancements; tracks portfolio progress, risks, dependencies, and milestones; and partners with global, regional, and local stakeholders. It improves PLM and commercialization processes, establishes governance and reporting practices, leverages AI and automation, and develops training, tools, templates, and best practices to help LAC teams execute and scale product launches. This is a hybrid position, with office-day expectations to be confirmed by the Hiring Manager. Work hours vary based on department needs. The role requires travel 5–10% of the time and is performed in an office setting.

Requirements

At least 8 years of relevant work experience with a Bachelor's degree, or at least 5 years with an advanced degree, or 2 years with a PhD.
Strong analytical and problem-solving skills with attention to detail.
Excellent verbal and written communication skills.
Strong project management skills and the ability to handle multiple projects and stakeholders simultaneously.
Familiarity with Jira Align and project management tools.
Travel 5–10% of the time.

Nice To Haves

Preferred: 9 or more years of relevant work experience with a Bachelor's degree, 7 or more relevant years with an advanced degree, or 3 or more years with a PhD.
Bachelor’s degree in Engineering, Computer Science, Business, Economics, or a related field.
Three to five years of experience in product lifecycle management or a related role.
Product Management, SCRUM Master, or PMP certification.
Experience in the payment industry.

Responsibilities

Manage the regional Product Lifecycle Management process for new products and enhancements launched in LAC.
Serve as the primary regional point of contact for Product teams throughout the product lifecycle.
Ensure launch activities align with the PLM framework and regional business priorities.
Provide regional market insights, client feedback, competitive intelligence, and commercialization recommendations to Global Product organizations.
Influence product roadmaps and commercialization priorities to address regional market needs.
Evaluate product-market fit and commercialization viability throughout the product lifecycle.
Manage commercialization governance processes, including the Commercialization Council and launch readiness reviews.
Assess product readiness across Product, Technology, Operations, Risk, Legal, Client Services, Marketing, and Sales.
Drive resolution of launch readiness gaps and recommend Go, Conditional Go, or No-Go decisions.
Support development and execution of regional Go-to-Market strategies for new products and services.
Ensure alignment of pricing, sales enablement, commercialization plans, operational readiness, Visa Business News, and marketing activities before launch.
Partner with regional stakeholders to accelerate product adoption and revenue realization.
Collaborate with Product and Technology teams to evaluate, prioritize, and govern regional technology requests and product enhancements.
Establish prioritization frameworks aligned with business objectives, client needs, and market opportunities.
Track and communicate progress, risks, dependencies, and key milestones across the product portfolio.
Partner with global, regional, and local stakeholders to bring products to market and facilitate decision-making among stakeholder groups with competing priorities.
Identify opportunities to improve commercialization, launch readiness, and PLM processes.
Implement best practices, governance standards, and reporting mechanisms to increase transparency and speed to market.
Leverage AI and automation capabilities to improve prioritization, planning, and commercialization effectiveness.
Support strategic GTM operations and strategy activities across the LAC region.
Develop training, tools, templates, and best practices that strengthen PLM adoption and commercialization excellence.
Enable regional teams to execute and scale product launches effectively.