Sr. Manager - Platinum Marketing
About The Position
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Membership Engagement team sits nestled within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise. The team is looking for a Senior Manager, Platinum Marketing, who will lead a team responsible for developing and executing the cross-channel marketing strategy for Platinum Card Members. This role will drive benefit awareness, engagement, and spend across the Platinum portfolio through coordinated, customer-first communications and experiences.
Requirements
- Strategic, customer-centric marketer
- Ability to thrive in ambiguity
- Ability to connect data and insights to marketing strategy
- Energized by driving innovation across a highly visible premium portfolio
- Ability to drive measurable engagement results
- Ability to evolve Platinum marketing strategy
- Ability to influence cross-functional partners
- Ability to deliver seamless cross-channel customer experiences
Responsibilities
- Own the end-to-end Platinum marketing strategy across key channels and touchpoints, including the Platinum Monthly eNL, Platinum Entertainment marketing, Value Summaries, and digital expansion opportunities.
- Shape how Platinum Card Members experience and engage with their membership benefits, while ensuring a cohesive and impactful communications strategy across the broader Loyalty ecosystem.
- Partner closely with Platinum Product, Business Development, GTM, Analytics, Resy, TLS, and GABM teams to develop and execute marketing strategies that drive Card Member engagement and deepen loyalty.
- Influence how other Loyalty teams market to Platinum Card Members to ensure consistency in messaging, prioritization, and overall customer experience.
- Lead two direct reports.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
