Sr. Manager, Performance

12th Tribe•Los Angeles, CA

13h

About The Position

The Sr. Manager, Performance owns 12th Tribe’s paid media strategy and execution, including channel alignment, budget pacing, creative briefing and review, and performance reporting. The role connects performance marketing with creative, ecommerce, merchandising, finance, CRM, email/SMS, and loyalty teams to drive efficient, profitable growth while balancing customer acquisition with retention and repeat purchases. This is a hands-on, technically fluent position that partners with the VP, Ecommerce & Performance on strategy and oversees an $8M+ paid media budget in partnership with an external agency. The manager works across Meta, TikTok, Pinterest, Google Ads, Microsoft Ads, and analytics tools such as Triple Whale, while continually testing emerging channels and AI-supported workflows. The role also supports affiliate program management and brings a full-funnel perspective across the website, mobile app, and digital selling channels.

Requirements

At least 8 years of experience in performance marketing or paid media.
At least 2 years of experience managing a team.
Experience overseeing an $8M+ paid media budget with an external agency.
Hands-on, in-platform knowledge across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads; described as strongly preferred.
Technical proficiency building reports and dashboards in Triple Whale or comparable attribution and analytics tools.
Experience managing an external performance agency’s day-to-day workflow, priorities, and output.
Experience balancing acquisition and retention strategy and understanding paid media’s impact on new and returning customer growth.
Experience briefing and reviewing creative content and translating performance data into clear creative direction.
Comfort testing new and emerging channels, such as ChatGPT, Reddit, TV, and podcasts.
Strong analytical skills and comfort building and presenting reports to senior leadership.
Ability to integrate systems and normalize data for consistent reporting.

Responsibilities

Own paid media execution, budget allocation, and daily pacing across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads, overseeing an $8M+ budget with an external agency.
Balance acquisition and retention goals across paid channels and adjust channel budgets and targeting to meet blended growth targets.
Evaluate emerging media channels, including ChatGPT, Reddit, TV, and podcasts, for incremental growth opportunities.
Manage the external performance agency’s day-to-day work and hold it accountable to KPIs.
Partner with CRM, email/SMS, and loyalty teams to align paid media with retention and repeat-purchase goals.
Identify opportunities to re-engage lapsed and repeat customers through paid channels.
Support affiliate program management with the Head of Influencer & Brand, including strategy, partner recruitment, commission structures, performance monitoring, discount-code strategy, and evaluation of platforms and tools.
Translate performance data and channel insights into actionable creative briefs.
Review and approve paid-channel content for brand, platform, and compliance standards.
Partner with Creative on an ongoing testing roadmap for offers, hooks, angles, and formats.
Build, launch, and quality-check creative tests directly in advertising platforms.
Own weekly and monthly paid-channel performance reporting and creative insights.
Build, maintain, configure, troubleshoot, and customize Triple Whale reports and dashboards, and manage attribution and measurement tooling.
Share creative-level insights with Creative, Brand, and leadership, including performance, fatigue, and future testing opportunities.
Use Claude and other AI tools in strategy, research, creative, and reporting; create on-brand static, video, hook, and copy variations at scale.
Run a structured creative testing program and convert results into clear next steps.
Build live dashboards and automate performance reporting across paid and owned channels.
Use AI to direct and evaluate agency partners against KPIs and develop repeatable AI workflows, applying quality checks before output is published or reported.
Connect paid media decisions to the full ecommerce growth picture across the site, mobile app, and digital selling channels such as TikTok Shop, Meta Checkout, and TYB.