Sr. Manager, Owned Marketing, Product & Brand

Tapestry•New York, NY

1d•Hybrid

About The Position

The Sr. Manager, Owned Marketing — Product + Brand leads the Product + Brand pillar within Coach’s Owned Marketing organization. The role shapes how brand moments, commercial campaigns, promotions, and product and category stories are delivered through email and SMS. It translates the North America marketing calendar and business priorities into a consumer-first owned-channel strategy that supports brand storytelling, commercial performance, and personalized customer engagement. In partnership with the Sr. Director, the Sr. Manager sets the pillar’s strategic direction, develops scalable content and campaign orchestration models, and leads a team responsible for execution, optimization, and innovation. The role partners across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, Stores, and Audience + Lifecycle, and manages the pillar’s production and vendor investment. It also leads and develops the Manager and Associate Manager on the team. This is a hybrid role with in-office days Tuesday through Thursday. The position reports to the Sr. Director, Owned Marketing.

Requirements

6+ years of marketing experience.
Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned-channel programs, or customer engagement strategies.
Experience managing, coaching, and developing direct reports.
Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
Ability to translate marketing calendars, product priorities, promotional moments, and business goals into clear owned-channel strategies.
Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
Excellent written, verbal, and presentation skills, including the ability to communicate clearly and confidently with senior leaders and cross-functional partners.
Strategic, consumer-first mindset and ability to create relevant, engaging, and commercially impactful customer experiences.
Collaborative working style, with the ability to build trust, create alignment, and influence outcomes across partners.
Curiosity, creativity, and a test-and-learn mindset.
Ability to balance big-picture thinking with executional discipline and move between strategy, planning, and detailed delivery.
People-first leadership approach, with a commitment to developing talent, creating clarity, and fostering accountability, agility, and high-quality work.
Strong ownership and sound judgment, with comfort navigating ambiguity in a fast-paced, evolving environment.

Nice To Haves

Bachelor’s degree preferred.
Marketing experience within a consumer, retail, fashion, beauty, or lifestyle brand is ideal.

Responsibilities

Lead the Product + Brand pillar, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated email and SMS communications.
Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into an owned-channel strategy that balances commercial goals with a consumer-first experience.
Define and evolve the pillar’s content orchestration model, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs to enable personalization at scale.
Serve as the senior Owned Marketing partner to North America Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores; shape priorities and influence how campaigns come to market.
Partner with Audience + Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content.
Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs.
Set the pillar’s testing and optimization agenda across content, offers, creative, and personalization, and identify opportunities in decisioning, automation, and AI-enabled ways of working.
Monitor campaign performance, business impact, customer behavior, and channel insights to refine strategies and improve effectiveness.
Manage production and vendor investment for the pillar, aligning resources with high-impact priorities and ensuring they are used effectively.
Lead, coach, and develop the Manager and Associate Manager, building strategic thinking, executional excellence, and cross-functional partnership.