Sr. Manager, Owned Marketing, Product & Brand

kate spade new york•New York, NY

22h•$120,000 - $140,000•Hybrid

About The Position

The Sr. Manager, Owned Marketing — Product + Brand leads the Product + Brand pillar within Coach’s Owned Marketing organization, driving how brand moments, commercial campaigns, promotions, and product and category stories come to life across email and SMS. This role is responsible for translating the North America marketing calendar and business priorities into a thoughtful, consumer-first owned channel strategy that supports brand storytelling, commercial performance, and more personalized customer engagement. The Sr. Manager sets the strategic direction for the pillar in partnership with the Sr. Director, builds scalable content and campaign orchestration models, and leads a high-performing team responsible for execution, optimization, and innovation. The Sr. Manager role reports to the Sr. Director, Owned Marketing. This is a hybrid role with in-office days Tuesday-Thursday.

Requirements

Bachelor’s degree preferred.
6+ years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand.
Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned channel programs, or customer engagement strategies.
Experience managing, coaching, and developing direct reports.
Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
Ability to translate marketing calendars, product priorities, promotional moments, and business goals into clear owned channel strategies.
Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
Excellent written, verbal, and presentation skills, with the ability to communicate clearly and confidently with senior leaders and cross-functional partners.

Nice To Haves

A strategic, consumer-first mindset with a passion for creating relevant, engaging, and commercially impactful customer experiences.
A highly collaborative working style, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners.
Curiosity, creativity, and a test-and-learn mindset, with a desire to continuously improve how Coach engages customers across owned channels.
A balance of big-picture thinking and strong executional discipline, with comfort moving between strategy, planning, and detailed delivery.
A people-first leadership approach, with a commitment to developing talent, creating clarity, and fostering accountability, agility, and high-quality work.
Strong ownership, sound judgment, and comfort navigating ambiguity in a fast-paced, evolving environment.

Responsibilities

Lead the Product + Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communication across email and SMS.
Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into a clear owned channel strategy that balances commercial goals with a consumer-first experience.
Define and evolve the content orchestration model for the pillar, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs that enable greater personalization at scale.
Serve as the senior Owned Marketing partner to NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, proactively shaping priorities, providing owned-channel perspective, and influencing how campaigns come to market.
Partner closely with Audience + Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content.
Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs that support sharper storytelling and more efficient execution.
Set the testing and optimization agenda for the pillar, including content, offer, creative, and personalization testing, while identifying opportunities to advance decisioning, automation, and AI-enabled ways of working.
Monitor campaign performance and business impact, using results, customer behavior, and channel insights to refine future strategies and improve effectiveness over time.
Manage production and vendor investment for the pillar, ensuring resources are aligned to the highest-impact priorities and used effectively.
Lead, coach, and develop the Manager and Associate Manager, building capability across the team and fostering strong strategic thinking, executional excellence, and cross-functional partnership.