Sr Manager, Organic Social Systems, Strategy,

Kline Franchising, Inc.•Cornelius, NC

About The Position

Burn Boot Camp is seeking a strategic, high-energy leader to own Organic Growth. This role is for a content engine operator focused on driving growth across owned organic channels, with expertise in systems, execution, and performance. The position involves building a centralized growth layer that scales national brand strategy into localized execution across over 400 locations. The leader will manage a team of specialists to connect social-first storytelling with full-funnel performance, ensuring cultural relevance and driving measurable business outcomes. This role is about leading the system that transforms content into discoverability, demand, and growth at scale, rather than just managing content posting.

Requirements

5–8+ years of experience in social, digital content, or content strategy roles
Experience managing or mentoring team members
Proven ability to build and scale multi-platform content systems, not just manage channels
Strong understanding of how content drives discovery, search visibility, and conversion
Experience working in high-volume content or creator-driven environments
Familiarity with SEO, social search behavior, and content discoverability trends
Strong analytical mindset with the ability to translate data into action

Nice To Haves

Experience in multi-location or franchise brands preferred

Responsibilities

Lead the execution and optimization of Burn’s organic channels (Meta, TikTok, YouTube, LinkedIn, Reddit) to maximize reach, engagement, and conversion across the entire member lifecycle.
Partner with Paid Media to align organic and paid strategies, ensuring a unified approach to full-funnel performance.
Translate brand strategy into platform-native content and messaging frameworks by building and optimizing repeatable systems and workflows that drive consistency across 400+ locations.
Lead and develop two Social Media Specialists by setting clear priorities and providing the coaching necessary to ensure high-quality execution.
Execute “Social SEO”, AIO, and zero-click strategies to improve discoverability across social search and emerging AI surfaces.
Expand Burn’s digital footprint through video, indexed content, and emerging discovery surfaces to drive top-of-funnel demand.
Build and execute integrated, social-first campaigns (Nutrition, Burn On-Demand, Podcast) that move the needle from Lead → Trial → Member → Retention → Referral.
Partner with PR & Partnerships to amplify brand moments and influencer content, translating initiatives into platform-native distribution strategies.
Define and optimize KPIs tied directly to business outcomes: Lead Generation (directed/assisted), Organic Discovery, and the full conversion lifecycle.
Execute a test-and-learn roadmap across platforms and formats to measure and report on content’s direct contribution to pipeline and revenue.
Drive franchise adoption through clear playbooks and governance, ensuring scalable, high-quality execution across 400+ markets.
Identify cultural opportunities to keep Burn relevant while maintaining strict brand standards and "white-glove" execution quality.