Manager Organic Social Content & Engagement

Floor & Decor • Atlanta, GA

1d • Onsite

About The Position

The Manager, Organic Social Content and Engagement, is the brand's community builder and storyteller — responsible for growing Floor & Decor's presence across platforms by creating memorable and engaging content that inspires homeowners and earns the trust of design professionals, contractors, and installers. You will strengthen awareness and perception of Floor & Decor's unique value: the widest in-stock selection, expert guidance, and the ability to make the remarkable feel attainable.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or Digital Media; equivalent professional experience considered.
• 5–7 years of organic social media management experience; at least 3 years owning channel strategy and KPIs in a brand-side role.
• Demonstrated experience with both B2C and B2B social audiences; experience reaching trade, contractor, or design professional audiences strongly preferred.
• Hands-on platform experience across Meta Business Suite, Pinterest for Business, TikTok for Business, Reddit, and YouTube Studio.
• Proactive creator mindset with strong visual, voice, and tone sensibility; comfortable concepting and directing social-first video content, particularly short-form vertical video.
• Strong copywriting skills with the ability to adapt brand voice and across audiences and native to platforms — from aspirational, yet attainable homeowner content to credible, technical Pro-facing education.
• Proven ability to set and own KPIs, translate data into strategy, and communicate social impact in business terms to senior stakeholders.
• Experience consulting Customer Care or community teams on response strategy, escalation frameworks, and tone guidelines.
• Fluency advising on influencer, affiliate, and UGC programs, including rights management and creator network development.
• Proficiency with social listening tools, CMS, and analytics platforms.
• AI fluency: comfortable using AI tools for ideation, research, and workflow efficiency while maintaining authentic brand voice and editorial judgment.

Nice To Haves

• Light shooting and editing skills preferred.
• Experience in home improvement, home decor, construction, or building materials industries is highly preferred.

Responsibilities

• Own the organic social strategy across Meta, Pinterest, TikTok, Reddit, YouTube and more — with distinct content pillars and growth roadmaps for both B2C (homeowners, BIYers, design enthusiasts) and B2B (contractors, tile installers, flooring pros, interior designers) audiences.
• Define and manage channel KPIs and deliver regular performance reports to senior leadership with clear insights and optimization recommendations aligned with the goals of the business.
• Build and maintain a social content calendar aligned to the marketing calendar, balancing consistent publishing cadence with real-time agility for trends and brand moments.
• Champion content that showcases what's possible at Floor & Decor and demonstrates unmatched value across every price point.
• Bring a hands-on creator approach to development — concepting, scripting, directing, and sometimes capturing content — with a strong eye for design aesthetics, authentic and relevant platform-native storytelling.
• Leverage social SEO, trending audio, and platform-specific formats to maximize organic discoverability and shareability; apply a growth mindset through consistent creative testing and data-driven iteration.
• Partner with Creative and Content to brief and optimize platform assets; work with Paid Media to amplify top-performing organic content; coordinate with PR on earned media and brand moments.
• Work closely with Paid Media, Lifecycle, and digital experience teams to ensure organic content seeds and reinforces consideration, creating a seamless journey from digital discovery to the store visit.
• Advise on influencer and affiliate program strategy — creator selection, content briefs, and performance benchmarks; develop and execute a UGC strategy that amplifies authentic content from both homeowners and Pro customers.
• Benchmark against competitive brands in home improvement, specialty tile and flooring, and home furnishings to identify white space and import best practices.
• Own proactive community engagement across all platforms — actively monitoring and responding to comments, DMs, mentions, and tags to build genuine relationships with homeowners and trade professionals who look to Floor & Decor for inspiration and expertise.
• Consult Customer Care on community management strategy and best practices, escalation protocols, response frameworks, and social listening workflows; share sentiment trends and community insights to and from the stores, PR, Customer Care, and other cross-functional teams on a regular cadence.

Benefits

• Bonus opportunities & career advancement opportunities at every level
• 401k with company match
• Employee Stock Purchase Plan
• Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

What This Job Offers

• Job Type: Full-time
• Career Level: Manager