Manager, Organic Social & Influencers, History

A+E Networks•New York, NY

21h•Hybrid

About The Position

The Manager, Organic Social & Influencers is responsible for executing organic social and influencer strategy for History. This role supports the operationalization of social strategy, translating direction from senior leadership into high-performing, platform-native content and campaigns that drive views, audience growth, engagement, and measurable impact. This role reports to the Senior Manager, Organic Social & Influencers and partners closely to ensure consistent execution, clear workflows, and high-quality output across the History brand. The Manager plays a key role in day-to-day execution, content planning, and cross-functional coordination, ensuring social is embedded throughout the editorial and content lifecycle. This individual collaborates closely with Editorial, Digital Creative, Programming, Marketing/PR, Product, Research, Storyground, and Ad Sales teams to execute organic social and influencer initiatives aligned with content, audience, and business priorities.

Requirements

5–8+ years of experience in social media, influencer marketing, or digital strategy
Strong understanding of social platforms, audience behavior, and emerging trends
Experience executing organic social and influencer campaigns across platforms
Experience working closely with editorial teams or content-driven brands preferred
Strong analytical skills with the ability to interpret performance data and optimize content
Experience working cross-functionally with editorial, marketing, and production teams
Excellent organizational and communication skills

Responsibilities

Execute organic social strategy for History, ensuring alignment with broader company and editorial priorities
Manage day-to-day platform performance, including audience growth, engagement, moderation, and optimization
Implement KPI frameworks and support reporting and performance tracking across History platforms
Execute against strategic priorities and editorial direction by building and maintaining social calendars and platform-specific distribution plans
Execute distribution strategies across platforms, ensuring content is optimized for reach, engagement, and platform-native storytelling
Partner with Digital Creative to support the development and execution of franchise-based content models, leveraging performance insights to help identify scalable formats with potential for sponsorship integration
Support execution of always-on editorial content and tentpole programming across platforms
Monitor performance and optimize content based on insights, audience behavior, and platform trends
Maintain platform best practices and ensure consistency in execution across History channels
Execute integrated social plans in partnership with Digital Creative, Editorial, Marketing, Storyground/Ad Sales, PR, and content teams
Partner closely with Editorial to align on content priorities, storytelling opportunities, and publishing cadence
Ensure execution of talent-driven initiatives, ensuring alignment with social strategy and campaign objectives
Coordinate workflows across talent, editorial, production, and marketing teams to ensure timely and efficient execution
Support digital-first and original editorial content initiatives that extend History’s storytelling across platforms
Ensure social considerations are incorporated into content planning and execution
Support initiatives that translate social engagement into measurable outcomes
Identify opportunities to optimize editorial content for social performance and audience engagement
Support workflow management, prioritization, and execution across History social channels
Maintain and update content calendars, planning tools (e.g., Airtable), and tracking systems
Ensure consistency across content planning, publishing, approvals, and reporting processes
Flag operational issues and risks to senior leadership in a timely manner
Support vendor coordination and platform/tool management as needed
Support execution of an always-on creator and influencer strategy for History
Assist with creator sourcing, onboarding, and execution across platforms
Ensure creator content aligns with History’s voice, tone, and editorial standards
Support development and implementation of scalable creator workflows and processes
Track and report on creator performance, ensuring alignment with campaign goals and KPIs
Partner cross-functionally to align creator initiatives with editorial, content, and platform priorities
Support compliance processes in partnership with Legal, including contracts and approvals
Oversee and contribute to the maintenance and ongoing development of the AEGM creator database, ensuring accuracy, organization, and usability for team and campaign needs
Collaborate closely with managers and coordinators to ensure consistent execution across the History brand
Support knowledge sharing, editorial best practices, and team alignment
Contribute to a collaborative, accountable, and high-performing team environment