Sr Manager, Omnichannel Activation -Target

Mondelēz International•Minneapolis, MN

6d•$140,300 - $192,940•Hybrid

About The Position

The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all our great brands including OREO, Ritz, Clif Bar and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Target business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Target Customer Business Team (CBT). This role will work closely with the Target team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution. Ultimately, the Sr Target Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Target digital commerce operations into our everyday business management.

Requirements

7-10 years of CPG experience
Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
Knows how to get things done both through formal channels and informal network
Understands Mondelez culture and cultures of external retail organizations / customers
Establishes partnerships with key internal support functions and stakeholders
Instills trust and credibility with customers to influence strategies and tactics
Understands origin and reasoning behind best practices; shares best practices across team
Competent presenting to internal and external leaders, can be trusted during challenging questioning
Experience driving success with a cross functional team
Strong, proactive communication skills
Customer focus, management planning
Capability/background in analytics and insights
Connection to external industry resources

Nice To Haves

Shopper, Ecommerce, Trade or Brand marketing experience preferred
Digital commerce and retail media experience
Experience with Roundel a plus

Responsibilities

Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans.
Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
Partner across Target and the MDLZ organization to remove barriers for growth.
Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams.
Develop and build strategies for best-in-class conversion to propel our Target business in achieving our aggressive growth goals.
Responsible for brief development, brainstorms, program sell-in and execution.
Manage agencies, partnerships and cross-functional stakeholders as necessary to ensure program success.
Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.