Sr Manager Activation and Engagement
About The Position
The Supplemental Benefits and Directed Spend Team is one of the fastest-growing business units across CVS, operating at the intersection of retail and healthcare. This role will own and drive key engagement and activation strategies, translating business priorities into scalable, high-impact member experiences. The Sr. Manager will operate with a high degree of autonomy, leading end-to-end execution of engagement initiatives, identifying opportunities to improve performance, and influencing cross-functional partners to deliver results. This role is accountable for driving measurable outcomes across activation, engagement, and program adoption, while helping shape the roadmap and long-term engagement strategy.
Requirements
- 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles
- Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
- Strong analytical mindset with ability to independently identify opportunities and prioritize actions
- Proven ability to influence cross-functional teams without direct authority
- Strong communication skills with ability to synthesize and present insights
- Bachelor’s degree
Nice To Haves
- Background in personalization, targeting, or lifecycle marketing
- Omni-channel retail, healthcare, or fintech experience
- Advanced degree preferred
Responsibilities
- Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
- Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
- Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
- Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
- Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
- Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
- Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
- Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
- Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
- Provide mentorship and leadership, raising the bar for execution excellence
Benefits
- medical, dental, and vision coverage
- paid time off
- retirement savings options
- wellness programs
- other resources, based on eligibility
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
