Sr Manager Activation and Engagement

CVS Health • Woonsocket, RI

9h

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Supplemental Benefits and Directed Spend Team is one of the fastest-growing business units across CVS, operating at the intersection of retail and healthcare. This role will own and drive key engagement and activation strategies, translating business priorities into scalable, high-impact member experiences. The Sr. Manager will operate with a high degree of autonomy, leading end-to-end execution of engagement initiatives, identifying opportunities to improve performance, and influencing cross-functional partners to deliver results. This role is accountable for driving measurable outcomes across activation, engagement, and program adoption, while helping shape the roadmap and long-term engagement strategy.

Requirements

• 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles
• Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
• Strong analytical mindset with ability to independently identify opportunities and prioritize actions
• Proven ability to influence cross-functional teams without direct authority
• Strong communication skills with ability to synthesize and present insights
• Bachelor’s degree

Nice To Haves

• Background in personalization, targeting, or lifecycle marketing
• Omni-channel retail, healthcare, or fintech experience
• Advanced degree preferred

Responsibilities

• Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
• Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
• Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
• Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
• Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
• Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
• Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
• Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
• Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
• Provide mentorship and leadership, raising the bar for execution excellence

Benefits

• medical
• dental
• vision coverage
• paid time off
• retirement savings options
• wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager