Sr Manager, Omnichannel Activation -Target

Mondelēz International • Minneapolis, MN

4d • Onsite

About The Position

The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all our great brands including OREO, Ritz, Clif Bar and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Target business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Target Customer Business Team (CBT). This role will work closely with the Target team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution. Ultimately, the Sr Target Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Target digital commerce operations into our everyday business management.

Requirements

• Shopper, Ecommerce, Trade or Brand marketing experience preferred
• Digital commerce and retail media experience
• 7-10 years of CPG experience
• Experience with Roundel a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans.
• Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
• Partner across Target and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams.
• Develop and build strategies for best-in-class conversion to propel our Target business in achieving our aggressive growth goals.
• Responsible for brief development, brainstorms, program sell-in and execution.
• Manage agencies, partnerships and cross-functional stakeholders as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Benefits

• health insurance
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education related programs
• paid holidays and vacation time
• highly competitive bonus program with possibility for overachievement based on performance and company results

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed