Sr. Manager of Performance Marketing

LoadUp•Alpharetta, GA

3d•Onsite

About The Position

LoadUp is hiring a Senior Manager of Performance Marketing to lead paid acquisition across DTC and marketplace channels. This is a hands-on, execution-focused role based onsite at Avalon in Alpharetta, GA, reporting to the Director of Marketing. You'll own the day-to-day strategy and performance of paid media, manage a significant media budget, and drive the testing and optimization work that improves acquisition efficiency and unit economics.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience
8+ years of performance marketing, paid acquisition, or digital marketing experience
Demonstrated success managing and scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing
Experience managing a significant digital media budget
Strong analytical skills with experience using SQL, business intelligence tools, attribution platforms, and experimentation tools
Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, and marketing ROI
Experience with modern marketing technology stacks, including attribution tools, analytics platforms, and experimentation platforms
Strong communication skills, with experience presenting performance results and recommendations to marketing leadership

Nice To Haves

Experience in a DTC, marketplace, platform, or technology-driven business
Experience with lifecycle marketing channels (email, SMS, push, in-app) and how they connect to paid acquisition
Experience mentoring or managing junior performance marketers or analysts

Responsibilities

Plan, execute, and optimize paid campaigns across paid social, paid search, programmatic advertising, CTV, and affiliate marketing
Manage and optimize a significant media budget across Meta, Google, programmatic, CTV, and affiliate channels
Optimize campaigns against CAC, ROAS, LTV, conversion rate, and unit economics
Recommend channel-level budget allocation based on performance, incrementality, and growth potential
Run A/B and multivariate tests across creative, acquisition funnels, and landing pages to improve conversion and efficiency
Build and maintain performance dashboards to track acquisition, spend efficiency, and channel-level ROI
Partner with analytics teams on attribution, measurement, and performance reporting
Use SQL, BI tools, attribution platforms, and experimentation tools to identify growth opportunities
Maintain strong standards for marketing measurement, tracking, attribution, and data privacy
Partner with the Director of Marketing on growth strategy, budget planning, and reporting to leadership
Collaborate with Lifecycle Marketing on coordinated acquisition-to-retention campaigns
Partner with Marketplace Operations and Product on paid acquisition strategies for marketplace buyers and sellers
Manage relationships with media agencies and marketing technology vendors