Head of Performance Marketing

Fooji • Lexington, KY

8d • Onsite

About The Position

Fooji is a B2B2C marketing software company with purpose-built logistics and human-backed support. Our platform helps enterprise brands run sweepstakes and giveaway campaigns, send creator and influencer gifting at scale, and fulfill orders from marketing-driven pop-up social commerce stores. Our clients span CPG, hospitality, retail, and entertainment. In 2024, Fooji shifted from a campaign-based model to a SaaS model, creating a new opportunity to help shape how Fooji brings in business. This role is based onsite at our Lexington, KY office. The Head of Performance Marketing will take the lead on generating qualified leads (MQLs) for the sales team and running tests to optimize lead generation efforts. This role is focused on execution, bringing the strategy set by leadership to life. The role includes an initial Brand Strategy Rotation for approximately 120 days, partially covering for a Brand Strategist on maternity leave, to gain context on Fooji's enterprise client pitching, servicing, product lines, and sales language. Following this rotation, the focus will shift to performance marketing.

Requirements

• 2-5 years of marketing experience in account strategy, campaign management, growth/performance marketing, or similar, ideally in B2B or B2B2C.
• Some experience generating leads or pipeline in a cost-conscious way, without a large paid media budget.
• Comfort testing and iterating on campaigns (landing pages, emails, ads).
• Familiarity with a CRM like HubSpot.
• Basic understanding of how SaaS/subscription businesses work (MRR, trials, sales-assisted funnels).
• Self-starter excited to take on more ownership and grow with the company.
• Entrepreneurial mindset: insatiably curious, loves learning and tinkering, and figures things out independently.
• Solid written communication skills.
• Must be able to work in the Lexington, KY office.

Nice To Haves

• Working knowledge of the creator/influencer marketing industry.
• Experience with low-cost channels such as partnerships or content-led SEO.
• Experience marketing to enterprise marketing/brand teams.
• Experience with sales enablement or case study development.

Responsibilities

• Generate cost-effective pipeline programs targeting enterprise buyers (Fortune 500 marketing, brand, and creator/influencer teams) through targeted outbound, intent/signal data, live case studies on LinkedIn, referral and partner motions, and creative low-spend tests.
• A/B test and optimize landing pages, ad creative, email sequences, and funnel steps.
• Assist in keeping MQL / SQL / pipeline data clean and visible, working closely with sales and RevOps.
• Execute account-based campaigns aimed at exciting enterprise targets.
• Work closely with the sales team to ensure marketing efforts are judged on real pipeline contribution.
• Maintain simple dashboards and provide updates to leadership on campaign performance.

Benefits

• Health, Vision, and Dental Insurance (100% covered for employee; 40% for dependents)
• Unlimited PTO and sick days
• Company paid Life insurance
• Company paid LTD insurance
• Flexible schedule
• 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed