Head of Performance Marketing

ntegrity

12d•Remote

About The Position

ntegrity is a full-service agency with 95% not-for-profit clients. Our mission is to "help good grow." Our clients look to us for direction on how to grow their results, grow their team's capabilities, and in turn, grow their impact on the world. We’re looking for a Head of Performance Marketing to lead our Digital Performance craft services. You will set ntegrity’s media performance frameworks to build a scalable growth engine for our NFP clients. This includes media audits and reviews, media strategy and planning frameworks that align acquisition and growth strategies with full conversion funnel. Balancing strategic direction with hands-on leadership, you will bridge organisation objectives with media performance strategy, upskilling internal teams, leading high-value client engagements, and building scalable systems for growth. Based in Australia, this is a remote-first role with access to co-working spaces alongside your teammates. You’ll also head to Melbourne once or twice a quarter for in-person client connection.

Requirements

10+ years in digital performance and media strategy for transaction/ecommerce brands, with strong agency experience managing cross-functional teams and commercial pressures.
Proven ability to build media planning frameworks aligned with acquisition funnels, conversion rate optimisation, donor journeys, and long term value.
Advanced technical and strategic mastery of Paid Search, Paid Social (Meta, TikTok), Google ads (YouTube, PMax, DemandGen), Programmatic buying, Publisher Partnerships, GMP (SA360/CM360), and GA4/GTM.
Intermediate knowledge of OOH, TV, Radio, and secondary social channels.
High analytical acumen, experienced in effective attribution modeling, tagging governance, dashboard building, and turning campaign data into growth insights and strategies.
Confident workshop facilitator and mentor who can upskill internal squads and present growth strategies to CMOs and executive stakeholders.
Working knowledge of CRMs, Data Warehouse, CDPs, ad automation, privacy, cookie deprecation, and AI integration.

Responsibilities

Set agency media standards, build omnichannel strategies, and establish best-practice campaign frameworks (audit, setup, optimisation, reporting) tailored by budget and campaign type.
Lead media strategy for platinum clients, approve large-budget (>$500k) plans, and oversee QA and reporting for high-spend accounts.
Drive growth experiments, set CRO/A-B testing standards, and partner with Strategy and Creative leads to optimise messaging and formats across funnels.
Train leadership, strategy, and performance teams on media performance drivers and decision-making. Build onboarding systems, maintain team platform accreditations, and own media financial processes (credit approvals, pre-bills, reconciliations).
Define ntegrity’s attribution models, media tools, benchmark tools, and spend-tiered tech stacks while ensuring data privacy and compliance.
Review the senior team's work and provide feedback, guidance and coaching.
Step-in to lead responses to campaigns that are delivering below expectations.