Head of Performance Marketing & Acquisition

Baton Corporation Ltd • New York, NY

8d • Onsite

About The Position

Baton Corporation, the company behind pump.fun, is seeking a Head of Performance Marketing & Acquisition to build and manage their paid growth engine. Pump.fun is a leading memecoin launchpad with significant daily volume and profitability. The company emphasizes a fast-paced, data-driven environment with minimal bureaucracy and a focus on shipping daily. This role is hands-on, requiring the individual to be deeply involved in campaign execution and team building, rather than just managing agencies.

Requirements

• Proven track record of owning and scaling paid acquisition at a leading consumer, fintech, or crypto platform, or at an agency managing growth for similar products.
• Hands-on channel fluency across Meta, Google, TikTok, and X, with direct experience operating the consoles.
• Scrappy, high-energy operator mindset with a hands-on approach and ability to thrive in a fast-paced, resource-lean environment.
• Comfort with ambiguity and pace, able to start moving without a fully mapped organization or process.
• Strong quantitative fluency, thinking natively in terms of CAC, LTV, ROAS, and payback period.
• Preference for shipping campaigns over writing decks about them.

Responsibilities

• Own paid acquisition strategy end-to-end, setting the roadmap for user acquisition and being accountable for CAC, ROAS, and payback numbers.
• Deploy and manage a multi-million-dollar, always-on daily budget across Meta, Google Ads, TikTok Ads, TikTok Shop, X Ads, programmatic, and emerging crypto-native networks.
• Build and lead the performance marketing team by hiring, onboarding, and managing specialists.
• Run a systematic, high-velocity creative testing program, including sourcing, briefing, and scaling UGC and clipping-style content.
• Build the attribution and measurement infrastructure to connect spend to activation and trading volume.
• Partner closely with Legal and General Counsel to ensure all paid campaigns comply with the regulatory environment.
• Report on and iterate against performance, quickly identifying and scaling successful campaigns while discontinuing underperforming ones.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed