Sr. Manager of E-Commerce - Shopify

Raw Nutrition

7h•$125,000•Remote

About The Position

One of the most impactful roles in our company, the Sr. Manager of E-Commerce, DTC will own the strategy, execution, and performance of our Shopify business, the primary engine of our owned e-commerce growth. You'll work directly alongside the co-founders and partner closely with our Sr. Manager of E-Commerce, TikTok to drive company-wide e-commerce growth. This is a hands-on, builder's role: for at least the first year, you'll be in the weeds personally driving execution before eventually helping to build out the team around you. This is not a role for someone who simply manages people. We're looking for someone who builds businesses. This role is remote, with visits to headquarters as needed. Candidates open to relocation to the Stuart & Port St. Lucie, Florida areas preferred.

Requirements

A proven builder who has personally scaled DTC/Shopify brands, not just supported them, through $10M, $25M, $50M, and $100M+ inflection points.
An elite operator who builds from the front: auditing a storefront, reviewing campaigns, or digging into a dashboard is never beneath you.
Financially driven, with a deep grasp of unit economics, and highly accountable for results.
A true collaborator and team player.
A strategic thinker who connects merchandising, media, retention, and finance into one coherent growth plan.
A stellar communicator with real executive presence who is clear, credible, and confident with founders, clients, and your team alike.
Fast-moving, with a bias for action and a relentless growth mindset.
5+ years executing high-growth e-commerce plans, with deep, hands-on Shopify expertise.
Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories.
Demonstrated success scaling brands in multi-million-dollar increments.
Strong understanding of paid media strategy and multi-million-dollar budget management.
High-level P&L ownership and experience leading cross-functional teams.
Experience working directly with founders, CEOs, or private equity-backed companies.

Nice To Haves

NetSuite experience is a strong plus, particularly for inventory, order management, and financial integration with Shopify.
NetSuite experience strongly preferred.

Responsibilities

Serve as the leader for all DTC/Shopify growth.
Own the P&L for the channel: Revenue, Gross Margin, Contribution Margin, EBITDA, CAC, LTV, MER, ROAS, and Inventory Efficiency.
Lead annual planning, forecasting, and budgeting for the channel.
Own customer acquisition, website optimization, and CRO.
Lead merchandising, pricing strategy, product launches, offer strategy, and bundling.
Drive subscription growth, landing page performance, checkout optimization, and overall customer experience.
Partner with media teams on Meta, Google, YouTube, and emerging channels, knowing when to scale aggressively vs. optimize for efficiency.
Own retention and LTV through email, SMS, loyalty, lifecycle marketing, segmentation, and win-back campaigns.
Partner with clients to rationalize product portfolios, optimize assortment, and improve pricing and inventory turns.
Build and maintain dashboards covering CAC, LTV, AOV, MER, ROAS, CVR, Repeat Purchase Rate, and Contribution Margin.
Lead Quarterly Business Reviews, annual planning, and executive strategy sessions.
Partner tightly with the TikTok E-Commerce VP to ensure a unified, profitable e-commerce strategy across channels.

Benefits

Comprehensive medical, dental, and vision benefits, plus savings plans.
Plan for your future with a 401(k) savings plan featuring a company match.
Take the time you need with a flex PTO plan, sick time, and paid holidays.
Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.

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