Fractional Shopify E-Commerce Lead
About The Position
Rare Beauty Brands is seeking a fractional Shopify expert to serve as the hands-on technical owner of our DTC ecommerce platform for a focused six-month period. We are looking for someone with deep, real Shopify mastery, who is comfortable working within Liquid, metafields, metaobjects, and a heavily customized theme without needing ramp-up time. Strategic thinking is welcome, but technical mastery is the primary requirement. This engagement is structured to stabilize and improve the current Shopify environment while a broader connected commerce strategy is being developed. A strong fit could lead to an extension or evolution of the role as the roadmap solidifies.
Requirements
- Deep, demonstrable expertise in Shopify Liquid theme development — comfortable inside complex, heavily customized or multi-layered themes, not just out-of-the-box builds.
- Strong working knowledge of Shopify APIs, metafields, apps, and the Shopify Plus feature set.
- 5+ years of hands-on, technical ecommerce execution (not primarily strategy or account management).
- Proven ability to own execution independently in a fast-moving DTC environment with minimal oversight.
- Clear communicator who can explain technical tradeoffs to non-technical stakeholders without over-explaining.
- Comfortable in a fractional or contract structure, managing priorities across a defined scope of work.
- A track record of finding a way around a blocker rather than stopping at it, and a preference for shipping and testing over endless planning.
Nice To Haves
- Beauty, skincare, or consumer products experience.
- Experience with subscription platforms (e.g., Ordergroove or similar) or replatforming a subscription program.
- Familiarity with connected commerce concepts: loyalty, personalization, and customer data unification.
- Based in the Los Angeles area.
Responsibilities
- Work directly inside a custom, layered Shopify theme (Liquid, JS, CSS, JSON templates) to build, troubleshoot, and improve site functionality.
- Diagnose and resolve product display, metafield, and schema issues (e.g., bundle/PDP configuration conflicts) quickly and independently.
- Build and QA promotional mechanics: GWP setups, BOGO logic, discount configuration, and landing pages, ahead of key promotional windows.
- Manage the app ecosystem: install, configure, troubleshoot, and evaluate Shopify apps, and flag conflicts before they hit the live site.
- Maintain clean documentation and SOPs so the theme and its logic are legible to the next person.
- Work closely with the EVP of Brand & Digital to shape and sequence technical priorities, bringing your own point of view on what should happen and how.
- Flag technical constraints, trade-offs, and platform risks early and in plain language.
- Support promotional and launch calendars with reliable, on-time technical delivery.
- Serve as a technical sounding board for the connected commerce strategy development (loyalty, personalization, subscription, data unification).
- Flag where the current Shopify setup will help or hinder the connected commerce direction, and where technical debt should be addressed now versus later.
- Provide informed input on platform, app, and integration choices without owning the strategic roadmap itself.
Benefits
- Extension beyond six months is possible.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
