Sr. Manager, Medicare Broker Marketing

CVS Health•Hartford, CT

1d•Hybrid

About The Position

This is a hybrid role working from the office 2-3 days a week. Candidates must reside within driving distance of the NYC, Chicago or Hartford office. Within CVS Health, Aetna Medicare brings essential care to the nation’s seniors and is a critical growth driver for the enterprise. We’re looking for energetic team members that bring creativity and strategic thinking to our work. The Sr. Marketing Manager role on the Medicare Broker Marketing & Communications team will support the development and execution of full-year, cross-channel marketing and communications programs that activate brokers to meet business goals. This individual will support the lead director in strategy development, and tactical planning of successful broker marketing initiatives and tactics, managing cross-functional workflows and collaborating with internal and external partners. Responsible for supporting the Broker Marketing and Communications team in the end‑to‑end development and execution of performance‑driven campaigns for Aetna, with a focus Medicare Advantage, Medicare Supplement and ancillary products.

Requirements

6+ years of experience in Marketing, Agencies or Consulting roles, preferably managing performance marketing initiatives.
Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
Strong tactical execution skills
Attention to detail and ability to juggle multiple priorities at the same time
Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization

Nice To Haves

Experience with B2B marketing
Understanding of Direct-to-Consumer online and offline marketing
History of supporting campaigns that deliver growth through continuous tracking and optimizations
Ability to bring together analytics and creativity to drive results
Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
Healthcare, provider or Medicare experience is a plus, not required

Responsibilities

Support growth by working cross-functionally with internal and external partners to execute and manage tactics that deliver on acquisition and retention goals
Support briefing process for internal Aetna teams and external creative / media agencies, from brief creation to project kick-off and plan / asset development
Develop deep knowledge of the Medicare market and broker advertising and digital ecosystems—along with our organizational structure and distribution channels—to identify opportunities and present actionable strategic recommendations to leadership
Manage copy review process, working with compliance, legal and Brand teams to ensure broker-facing language is streamlined and impactful, while compliant with CMS (Center for Medicare and Medicaid Services) regulations
Collaborate with Project Management, Marketing/Campaign Ops, Paid Media and Digital Strategy teams to ensure timelines are met and all required marketing assets are delivered for successful campaign execution
Review creative concepts and proofs to ensure alignment with strategic imperatives
Partner with agencies to ensure briefs are followed, timelines are created, and deadlines are met
Work with Enterprise Intelligence team to identify and execute broker research needs
Collaborate with Analytics to develop audience segments for digital and offline targeting, and to manage learning agenda
Actively manage and execute marketing calendar, plans and programs to implement all elements of the marketing mix
Compile and document insights derived from first-party and syndicated sources to identify opportunities based on broker behavior, competitor actions, and industry trends