Sr. Manager, Measurement

dentsuNew York, MI
$99,500 - $115,000Remote

About The Position

The Sr. Manager, Measurement supports the broader analytics and measurement function by coordinating day-to-day measurement requests, partnering with external measurement companies, and ensuring smooth workflow across internal teams. This role sits across brand health/lift, sales lift, foot traffic, and website conversion lift/pixel-based attribution workstreams and is focused on coordination, organization, and execution. The ideal candidate brings hands-on experience from a measurement vendor and is comfortable managing multiple incoming requests across measurement types in a fast-paced environment.

Requirements

  • 3–4 years of experience at a measurement vendor, ideally spanning brand health/lift, sales measurement, foot traffic/location-based measurement, or website conversion lift/pixel-based attribution
  • Strong organizational and coordination skills, with the ability to manage multiple concurrent studies across different methodologies
  • Proficiency in PowerPoint and Excel
  • Ability to manage multiple requests and deadlines
  • Strong communication skills and comfort working with internal stakeholders and external vendor partners
  • Experience supporting measurement workflows in a media, analytics, or advertising environment

Responsibilities

  • Manage daily incoming measurement requests across brand health/lift, sales lift, foot traffic, and website conversion lift/pixel-based attribution studies, ensuring timely routing and follow-through
  • Coordinate with measurement vendors on feasibility, study design requirements, timelines, and deliverables specific to each measurement type
  • Serve as liaison between measurement vendors and internal team members
  • Support workload management across the measurement and analytics teams
  • Track study status across concurrent brand health/lift, sales lift, foot traffic, and website conversion/attribution engagements, flagging risks to timelines or deliverables
  • Maintain clear documentation, tracking, and communication of measurement activities across all workstreams
  • Collaborate with Analytics team to prepare materials, summaries, and reporting using PowerPoint and Excel, tailored to the nuances of each measurement type (e.g., brand health survey results, geo/store-level foot traffic results, pixel-based conversion attribution)
  • Contribute to process improvements that streamline measurement operations across vendors and study types

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
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