Sr. Spec, Marketing Media Measurement

KSHB / KMCI / The EW Scripps Company • Georgia Center, VT

1d • Remote

About The Position

Scripps is seeking a Sr Spec, Marketing Media Measurement who will play a critical role in monitoring and evaluating the performance of our paid media, on-air placement, earned media, social media, and influencer campaigns. This position offers a unique opportunity to bridge marketing strategy and research insights while optimizing media investments that maximize audience engagement and conversion outcomes.

Requirements

• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 5+ years of experience in related field such as broadcast or traditional media measurement preferred; certification may be required in some areas
• Experience with marketing mix modeling (MMM) and multi-touch attribution, promo tracking and media valuation systems preferred
• Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred

Nice To Haves

• Proficiency in analytics platforms
• Advanced Excel/Google Sheets skills and experience with data visualization tools
• Experience with media measurement and attribution platforms
• Understanding of digital advertising platforms
• Knowledge of broadcast traffic and scheduling systems
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication skills with ability to translate complex data into actionable insights for non-technical stakeholders
• Strong organizational skills to manage multiple campaigns and reporting deadlines
• Strategic thinking with understanding of marketing funnel dynamics and media planning
• Experience with media buying, placement, and performance measurement
• Knowledge of connected TV/OTT measurement and cross-platform analytics

Responsibilities

• Monitor and evaluate paid media, on-air placement, earned media, social media, and influencer performance across all channels.
• Track key growth metrics to measure campaign effectiveness and ROI.
• Identify underperforming placements and flag optimization opportunities.
• Report weekly on all campaign metrics.
• Generate pacing and optimization reports for all media campaigns.
• Track promo plan placement and valuation to ensure alignment with contractual media obligations.
• Review audience engagement and conversion data to understand media impact.
• Coordinate with Research and Insights team to validate media spend impact on business outcomes.
• Partner with owned, paid, social and partner teams to implement data-driven improvements.
• Test and measure new strategies to maximize growth potential.
• Present actionable insights to leadership on campaign performance and opportunities.
• Build dashboards that clearly show media and outreach performance against growth goals.
• Communicate findings and recommendations to marketing and leadership teams.
• Stay current on media measurement best practices and industry benchmarks.

Benefits

• Scripps is committed to a culture that reflects the audiences and communities we serve.
• We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections.
• To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody.
• That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection.
• By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior