Sr. Manager, Marketing Operations

Purple•Lehi, UT

1d•$114,800 - $135,000

About The Position

Purple is looking for a Sr. Manager of Marketing Operations who thrives at the intersection of strategy and execution. Someone who can translate marketing vision into organized, moving plans and keep a high-output team aligned and accountable without slowing it down. This role sits at the center of our marketing organization. You'll work directly alongside the VP of Marketing & Demand Gen and partner closely with the VP of Brand & Creative and other senior leaders to make sure strategies become action, campaigns land on time, and the right people have the right information at the right moment. We move fast. Priorities shift. We're a publicly traded company that still operates with a startup engine, and this role is built for someone who doesn't just tolerate that reality, but is energized by it. You'll be the person who builds the systems that let the rest of the team move faster, make better decisions, and stay focused on what actually drives growth. If you're the person who sees the gaps before anyone else, builds the process before anyone asks, and somehow always knows where everything stands, this was written for you.

Requirements

3-4 years of experience in marketing operations, project management, or a senior marketing coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment.
Demonstrated ability to manage complex, cross-functional marketing projects with multiple stakeholders and competing priorities.
Hands-on experience with Wrike (or comparable PM tools like Asana, Monday, or Jira) for campaign and project tracking.
Familiarity with Bynder or similar DAM platforms for asset management.
Strong proficiency in Microsoft 365, including Teams, Outlook, SharePoint, and the broader Office suite as daily tools.
Comfort working with marketing data and performance reporting, coordinating with analytics partners and translating numbers into clear narratives for leadership.
Experience coordinating vendor relationships, contracts, and logistics across multiple partners simultaneously.
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience.

Nice To Haves

You've worked as a right-hand operator to a senior marketing executive and know how to multiply their capacity, not just support it.
You've built or improved systems (intake workflows, project templates, budget trackers, reporting dashboards) that the team actually adopted and relied on.
You've coordinated vendors end-to-end: contracts, onboarding, deliverable tracking, and keeping everything compliant and on time.
You've built executive-facing decks that synthesized work across multiple teams into a clear, compelling narrative.
You understand enough about paid media, email, influencer, creative production, and retail to translate between those teams, even if you haven't run those channels yourself.
You've thrived in a fast-moving, high-change environment where the roadmap shifts and execution still has to be excellent.

Responsibilities

Translate marketing strategy and leadership vision into organized project plans, action items, timelines, and accountability.
Serve as the operational hub across paid search, paid social, email/CRM, wholesale, retail, PR, influencer, UGC, and creative/brand/video, coordinating deliverables and dependencies across all channels.
Own the master marketing calendar: campaigns, launches, key dates, and cross-functional milestones.
Run weekly cross-functional marketing syncs: prepare agendas, capture decisions, assign owners, distribute recaps, and track follow-through.
Flag risks early, manage escalations, and keep projects from stalling without waiting to be asked.
Build scalable workflows and intake processes in Wrike that the team actually uses and trusts.
Partner with the Marketing Analytics team to build and maintain dashboards and reporting that give marketing the data it needs to make fast, confident decisions.
Coordinate across channel owners to define reporting needs, consolidate inputs, and ensure leadership has clear visibility into performance.
Monitor key marketing metrics and surface trends, anomalies, or insights that require attention, connecting the right people to act on them.
Help keep an eye on competitor activity and relevant industry shifts and bring forward intelligence that informs responsive marketing decisions.
Coordinate vendor and partner onboarding logistics including NDAs, SOWs, invoicing, and PO management, ensuring nothing falls through the cracks.
Manage contract and legal review workflows, routing agreements between marketing, legal, and vendors with clear tracking and timely follow-up.
Support budget tracking and reconciliation alongside marketing leadership and Finance, keeping spend visibility accurate and current.
Track vendor deliverables against scope and timelines, flag issues early, and escalate proactively.
Work directly with the VP of Marketing & Demand Gen, managing their calendar, preparing them for key meetings with agendas and pre-reads, and ensuring follow-up actions are captured and closed.
Coordinate closely with the VP of Brand & Creative and other senior marketing leaders to keep cross-functional priorities aligned.
Build and pull together executive and senior leadership decks, synthesizing inputs from multiple stakeholders into clean, clear, presentation-ready materials.
Serve as a trusted operational partner to marketing leadership: discreet, proactive, and always one step ahead.
Manage and organize marketing assets in Bynder (DAM), keeping libraries current and accessible across the team.
Document and maintain repeatable processes so institutional knowledge doesn't live in one person's head.
Own day-to-day team communication, file management, and collaboration through Microsoft 365, including Teams, Outlook, SharePoint, and related tools.
Identify inefficiencies, propose solutions, and implement improvements without waiting for top-down direction.