Sr. Manager, Marketing Operations

Malwarebytes

2d•$110,000 - $135,000

About The Position

ThreatDown is looking for a Sr. Manager, Marketing Operations to be the engine room of our Growth Marketing organization. You will own the systems, data, and processes that turn marketing investment into measurable pipeline. This is a hands-on role for an operator who lives inside the marketing automation platform, CRM, and ABM/intent layer; who can architect a lead lifecycle one day and pressure-test attribution the next; and who genuinely enjoys making campaigns ship faster and smarter. You will partner closely with Demand Gen, Partner/MSP Marketing, Field Marketing, Product Marketing, and Revenue Operations to make sure every program is set up to win, and to prove that it did.

Requirements

4-7 years in B2B Marketing Operations, ideally in SaaS or cybersecurity, with at least 2 years owning a marketing automation platform end-to-end.
Deep, hands-on expertise with an enterprise-grade marketing automation platform and a leading CRM. Comfortable building workflows, debugging integrations, and writing your own reports.
Working knowledge of an account-based marketing / intent data platform.
Strong grasp of B2B funnel mechanics: lead scoring, lifecycle stages, MQL/SQL definitions, attribution models, and pipeline reporting.
Excellent project management skills. You can juggle 20 in-flight campaigns and still hit deadlines without dropping the QA pass.
Clear, low-ego communicator. You translate between marketers, sales leaders, and RevOps without losing anyone in the jargon.
Bachelor's degree or equivalent practical experience.

Nice To Haves

Experience supporting partner-led or channel/MSP go-to-market motions is a strong plus.
Analytical mindset — comfortable in Excel/Sheets at scale, and capable in SQL or a modern BI tool is a plus.

Responsibilities

Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling.
Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. Make sure every qualified lead reaches the right rep at the right time with the right context.
Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. Set the standard for naming conventions, UTM hygiene, GDPR/CCPA/CAN-SPAM compliance, and deliverability.
Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. Lead deduplication, normalization, ICP segmentation, and ABM list orchestration through our account-based marketing and intent platform.
Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. Own MQL→SQL→Opportunity→Won funnel reporting, multi-touch attribution, and program ROI.
Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster.
Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. Surface where dollars are working hardest and where to reallocate.
Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.