Sr. Manager, Marketing & Digital

Warner Music•Los Angeles, CA

6d•Onsite

About The Position

At Warner Records, we pride ourselves on being an artist-first company. We are a collective of fans, creators, and rebels who believe that music is the ultimate connector. If you are ready to shape the sound of the future and work in an environment that prizes bold thinking and high-speed execution, we want to hear from you. The Marketing team at Warner Records are best in class driving award winning marketing and digital. Warner Records is looking for a visionary Senior Manager of Marketing & Digital Strategy to lead high-priority global campaigns for our diverse roster of artists. This isn’t just about "releasing records"—it’s about architecting moments that move the needle in a hyper-fragmented digital landscape. You are the primary marketing & digital strategist and project lead, sitting at the intersection of A&R, digital, publicity, and sales. You will be responsible for translating an artist's creative vision into a commercial powerhouse, ensuring that every rollout is as innovative as the music itself.

Requirements

3-5 years of marketing experience at a Record Label or management company
Proven Track Record: You have successfully led marketing and digital campaigns that resulted in measurable growth (e.g., Chart positions, RIAA certifications, or significant streaming milestones).
Digital Fluency: Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord).
Communication: Exceptional presentation skills; you can sell a vision to an artist and a boardroom alike.
Creative Thinking: Outside of the box marketing thinking, not doing the tried and true but finding new ways to connect to fans, drive streams and sales of Warner Records music
Experience working with artists and managers on high level marketing & digital campaigns and full project rollouts
Experience talking directly with DSP’s and social media partners (TikTok, Meta, X, etc.) and pitching campaigns with them

Nice To Haves

Photoshop or creative skills
Experience creating short form and viral content for music
Great problem solving skills
Experience working with content creators
Deep knowledge of consumer and digital analytics

Responsibilities

Lead Artist / Campaign Marketing and Digital Strategy Process
Develop marketing and digital strategy across all phases of artist + campaign development that position our artists as global stars, differentiate them in the marketplace, ensure a unified story / creative across all consumer touch points and leads to commercial success.
Create an overall Marketing and digital vision for the artist to be shared across the company
Work with production and A&R oversee all product creation
Lead Campaign Development. Collaborate with all departments to develop innovative, fully integrated marketing and digital campaigns that drive cultural relevance, audience growth, and commercial success.
Drive revenue -Work with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom
Oversee the development and execution of innovative digital marketing campaigns for iconic rock and pop music artists at Warner Records.
Manage team coordinator and their daily workflow
Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
Oversee the day-to-day social media strategy, website, and CRM strategies for a designated roster of WR artists with a focus on driving fandom, engagement, and music consumption.
Oversee and advise on strategy for artist social accounts including TikTok, Instagram, Facebook, BeReal and others
Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.
Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
Build and maintain relationships with social media platform representatives and participate in regular update meetings
Oversee Marketing budgets for designated roster