Sr. Manager, Lifecycle Marketing

BeautyHealth • Reston, VA

3d • Remote

About The Position

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox. The Senior Manager, Lifecycle Marketing will lead our email and SMS programs, be the HubSpot master user, and support site operations across both B2B and DTC audiences. Reporting to the head of digital marketing this role is equal parts strategist and executor - owning pipeline health, segmentation architecture, HubSpot administration, and supporting site operations for eCommerce and .com for Hydrafacial and SkinStylus plus other new systems that may be added to portfolio. You will drive measurable impact through disciplined program management, cross-functional collaboration, and a relentless focus on channel performance.

Requirements

• 7+ years of experience in lifecycle, CRM, or email marketing/ lead nurturing, with deep expertise in B2B program management; experience supporting sales pipeline and lead nurture is essential.
• HubSpot master user or admin experience required; HubSpot certification strongly preferred.
• Demonstrated experience building and scaling segmentation programs across multiple subverticals.
• Proven ability to assess and launch new channels; SMS launch experience a strong plus.
• Strong analytical skills with experience translating data into actionable insights and clear performance reporting.
• Exceptional project management skills and the ability to manage multiple priorities simultaneously without dropping the ball.
• Excellent cross-functional collaboration skills; a true team player with strong work ethic and professional maturity.
• Proficiency in Google Analytics, Google Tag Manager, Microsoft Office/Google Suite (Excel/Sheets, PPT/Slides).

Nice To Haves

• Experience in B2B2C, beauty, skincare, medical aesthetics, medical device or wellness industries.
• Familiarity with eCommerce platforms (Shopify or similar) and site ops workflows.
• Experience with Salesforce or similar CRM platforms.
• HTML/CSS proficiency for email template work.

Responsibilities

• Own the health and performance of all lifecycle marketing programs including email, automations, and triggered communications across B2B and DTC audiences.
• Lead end-to-end campaign briefing and execution, from strategy through deployment, QA, and performance reporting.
• Develop and maintain a robust A/B test-and-learn plan that drives concrete, actionable insights across send time, subject line, CTA, segmentation, and content strategy.
• Own monthly and quarterly email tracking and reporting; share learnings cross-functionally and build institutional knowledge for future campaign planning.
• Monitor deliverability, list health, and compliance with CAN-SPAM and SMS regulations.
• Own audience consent, preferences, and subscription management, ensuring compliant opt-in/opt-out practices across email and SMS while maintaining accurate segmentation and preference-based targeting.
• Manage B2B & DTC audience segmentation across key lifecycle stages.
• Partner closely with the Field team to ensure lifecycle programs align with in-market priorities and provider engagement strategies.
• Assess, build, and launch an SMS channel strategy, including platform evaluation, compliance, audience planning, and phased rollout roadmap.
• Track and report on email performance KPIs (i.e. open rate, CTR, conversion, revenue), providing insights and recommendations to optimize campaign effectiveness.
• Serve as the HubSpot master user and platform admin, owning architecture, workflows, list management, integrations, and user governance.
• Partner with Sales Ops, Analytics, and IT to ensure CRM data integrity, pipeline alignment, and reporting accuracy within HubSpot.
• Continuously identify opportunities to improve automation logic, reduce manual effort, and improve lead-to-customer conversion rates through platform optimization.
• Partner with the Director of Digital Experience to build, test, and optimize landing pages that support campaign and product launch goals.
• Support site performance tracking and reporting across key KPIs, translating data into actionable insights to inform optimization and roadmap prioritization.
• Support promotion setup, testing, and execution across eCommerce.
• Manage content briefing, set up, and publishing support in partnership with creative and brand teams.
• Support the digital site roadmap and contribute to implementation planning and QA.
• Lead the build, distribution, and synthesis of surveys to gather customer and provider insights that inform strategy.
• Own lead form build, testing, and ongoing optimization to improve conversion rates and data capture quality.
• Support digital project execution and KPI delivery by collaborating with global marketing teams and key cross-functional partners including Field, IT, Sales Ops, and Analytics.
• Performs other duties as assigned.

Benefits

• Medical insurance
• dental insurance
• vision insurance
• FSAs
• HSAs
• accident insurance
• pet insurance
• company-paid life and AD&D insurance
• company-paid long-term and short-term disability insurance
• 401(k) with employer match
• paid time off (PTO)
• paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed