Sr Manager IQOS Brand & Creative Insights

Philip Morris•Stamford, CT

3d•Hybrid

About The Position

This position owns the U.S. consumer learning and foresight agenda for IQOS's smoke-free portfolio, converting adult consumer, brand, category, and market intelligence into decisions that drive awareness, trial, adoption, and retention.

Requirements

Bachelor's in Business, Marketing, Psychology, Sociology, Research, or related.
10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles
Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)
Ability to connect signals across primary, syndicated, and behavioral data into business recommendations
Excellent storytelling, executive communication, stakeholder-influencing skills
Experience with BI and dashboarding tools
Applied AI/GenAI and agile research experience
Legally authorized to work in the U.S

Responsibilities

Own the IQOS Learning Agenda: Lead the annual U.S. IQOS insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions
Lead End-to-End Consumer Research: Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance
Drive Commercial Growth Through Insights: Evaluate consumer feedback and key initiatives across the IQOS consumer journey, identifying opportunities to enhance execution, consumer experience, acquisition, adoption, and retention
Embed consumer and market intelligence into brand, product, and commercial strategies, influencing stakeholders and ensuring insights translate into measurable business outcomes
Champion Consumer-Centricity: Foster a culture of curiosity & consumer focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors
Collaborate with measurement & optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market