Brand Manager- Creative Instincts

We Are Rosie•Los Angeles, CA

21h•$95 - $100•Remote

About The Position

The client is looking for a Brand Manager with experience in creative direction, specifically in copywriting, to join the creative pod. This role will work closely with the client's creative agencies to produce high-quality work. The Brand Manager will oversee both performance-driven campaigns (DR, bottom-of-funnel) and brand-creation campaigns (mid-funnel, demand-generating). A preference will be given to candidates with a stronger suit in brand and demand creation, as this is a current investment area for the business. The ideal candidate will have a background in brand management and creative interests, with experience in the early stages of major companies that were previously startups (e.g., Hinge, Uber, Airbnb). Interest in AI and a subscription background are also desirable.

Requirements

10+ years of experience in brand management, marketing, or a related field.
Must have a portfolio website or 2-3 links to relevant campaign work.
Experience guiding an agency and giving creative feedback rather than producing the creative yourself.
Comfortable being hands-on and acting as a pseudo project manager focused on brand and creative.
Experience at a scaling tech company (early Uber, Airbnb, Hinge type stage).
Has worked both agency side and client side; client side experience is required.
Creative taste that can lean more design or more copy, with the ability to provide feedback or a line on either.
Genuine enthusiasm for great creative work.

Nice To Haves

Mobile experience.
Subscription or tech background.
Interest in AI.

Responsibilities

Take a product brief and turn it into a strong creative brief for the agency.
Guide and shape creative work, including providing feedback on design and assisting with copy when needed to finalize projects.
Manage agency relationships and maintain high standards for creative output.
Balance performance marketing priorities with the need to build brand awareness for a challenger product.
Support the client's broader subscription and AI initiatives as the role evolves.