Sr. Manager, Integrated Media

Go Fish Digital•Phoenix, AZ

About The Position

Go Fish is seeking a Sr. Manager, Integrated Media to lead integrated media strategy, performance, and client partnership across a portfolio of accounts. In this role, you’ll guide the development of cross-channel media strategies, oversee account performance, and ensure teams are translating client business goals into effective, measurable media programs. You’ll serve as a senior strategic partner to clients and internal stakeholders, bringing together audience insights, channel expertise, creative considerations, and performance data to drive stronger business outcomes. You’ll also play a key role in developing Managers and junior team members, improving account and department processes, and ensuring strategic and executional excellence across the team. This role is ideal for an experienced media leader who can balance client strategy, portfolio oversight, team leadership, and operational accountability.

Requirements

5–7 years of experience in media, marketing, advertising, analytics, or a related field
Significant agency experience managing multiple clients, complex accounts, or integrated media programs
Proven experience developing and leading cross-channel media strategies
Strong working knowledge across multiple media channels, with deep expertise in one or more areas
Demonstrated ability to connect media recommendations to client business goals and measurable outcomes
Experience overseeing account performance, budgets, testing strategies, and investment decisions
Strong analytical skills and the ability to diagnose complex performance challenges
Experience leading strategic client presentations and influencing senior stakeholders
Proven ability to manage, coach, and develop team members
Experience delegating work, managing capacity, and overseeing account workflows
Strong written and verbal communication skills
Ability to balance strategic leadership with attention to executional quality
Strong professional judgment and the ability to make decisions in complex or high-pressure situations
Ability to identify client, performance, operational, and staffing risks before they escalate
A collaborative, solutions-oriented leadership style
High level of accountability, integrity, and ownership

Nice To Haves

Experience directly managing Managers or other people leaders
Experience overseeing large or complex media portfolios
Experience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and traditional media
Experience managing integrated planning across brand and performance objectives
Familiarity with attribution, incrementality, marketing mix modeling, lift studies, or advanced measurement approaches
Experience with demand-side platforms, ad servers, data platforms, reporting tools, and media-planning technologies
Experience supporting new-business pitches, proposals, and account-expansion efforts
Experience developing department processes, training programs, playbooks, or operational frameworks
Experience evaluating and implementing automation, AI, or workflow tools
Relevant media and platform certifications

Responsibilities

Lead the development of integrated media strategies across a portfolio of clients and complex business challenges
Translate client business goals, market conditions, audience insights, and performance data into clear investment strategies
Guide channel selection, audience strategy, budget allocation, sequencing, and the role of media across the customer journey
Ensure media plans reflect integrated thinking across paid search, paid social, programmatic, video, streaming, direct media, traditional media, and emerging channels
Challenge teams to move beyond platform-level recommendations and connect media strategy to broader business outcomes
Oversee annual planning, quarterly planning, major campaign planning, and strategic account initiatives
Guide the development of KPI frameworks, performance targets, testing roadmaps, and measurement approaches
Evaluate strategic tradeoffs across reach, frequency, efficiency, scale, incrementality, and business impact
Review and strengthen media plans, presentations, and investment recommendations before they are shared with clients
Adapt strategies based on market shifts, competitive activity, client priorities, performance trends, and new opportunities
Contribute to new-business strategy, pitches, proposals, and account expansion opportunities
Oversee performance across a portfolio of accounts and ensure teams are proactively managing toward client goals
Identify cross-account performance trends, risks, and opportunities
Guide Managers in diagnosing complex performance challenges and developing effective action plans
Evaluate whether media investments are delivering the intended business impact and recommend strategic changes when needed
Lead discussions around budget reallocation, investment priorities, scaling opportunities, and performance recovery
Ensure optimization decisions are supported by clear hypotheses, data, and expected outcomes
Establish and oversee testing roadmaps across channels, audiences, creative, platforms, and measurement approaches
Help teams distinguish between tactical optimization needs and larger strategic issues
Monitor portfolio health and proactively address risks related to performance, delivery, measurement, staffing, or client confidence
Identify opportunities to deepen client partnerships, expand services, or introduce new media solutions
Support client retention and agency growth through strong strategic leadership and consistent performance
Ensure performance reporting across assigned accounts is accurate, insightful, and connected to business outcomes
Guide teams in moving from campaign reporting to meaningful analysis, interpretation, and decision-making
Define the appropriate role of platform metrics, attribution, incrementality, business data, and other measurement approaches
Partner with analytics and measurement teams to improve reporting frameworks, tracking, data quality, and performance visibility
Help clients and internal teams understand the strengths and limitations of available data
Lead the development of KPI frameworks and benchmarks that reflect both media performance and business priorities
Evaluate testing results and ensure key learnings are applied across campaigns and accounts
Identify measurement gaps and recommend solutions, tools, or testing approaches
Guide teams in connecting media activity to lead quality, revenue, customer acquisition, sales, brand impact, or other relevant outcomes
Ensure reporting narratives clearly explain what happened, why it matters, and what should happen next
Serve as a senior strategic media partner to key client stakeholders
Lead high-level media planning, performance, investment, and business discussions
Build a deep understanding of client industries, business models, audiences, competitive environments, and growth priorities
Influence client decisions by presenting clear strategic recommendations supported by data and business context
Guide clients through performance challenges, market shifts, and changes in platform or consumer behavior
Establish realistic expectations and communicate risks, opportunities, and tradeoffs transparently
Strengthen client confidence by demonstrating proactive leadership, sound judgment, and consistent follow-through
Partner with Client Strategy leadership to align media recommendations with broader account and business objectives
Identify opportunities to expand the agency relationship and introduce additional capabilities
Support sensitive client conversations and performance recovery efforts when required
Contribute to client retention by ensuring media strategy and delivery remain strong, relevant, and forward-looking
Lead cross-functional collaboration across Integrated Media, Client Strategy, creative, analytics, organic, web, and other agency teams
Ensure media strategy is informed by creative, messaging, audience, landing-page, analytics, and customer-experience considerations
Bring the appropriate teams together to solve complex client and performance challenges
Clarify ownership, responsibilities, timelines, and dependencies across integrated workstreams
Ensure channel teams are operating against a shared strategy rather than isolated tactical plans
Translate broader client and business priorities into clear direction for media teams
Resolve cross-functional communication or workflow gaps that may affect quality, efficiency, or client outcomes
Facilitate strategic account discussions and ensure media insights are incorporated into broader marketing decisions
Promote stronger collaboration and knowledge-sharing across disciplines
Represent the Integrated Media perspective in broader agency planning and leadership discussions
Lead, coach, and develop Managers, Sr. Coordinators, Coordinators, and other assigned team members
Set clear expectations for account ownership, strategic thinking, performance management, and client communication
Support Managers in strengthening their leadership, delegation, feedback, and decision-making skills
Review team performance and provide ongoing, actionable coaching
Create development opportunities that prepare team members for greater strategic and leadership responsibility
Support performance evaluations, development plans, promotion readiness, and career-path discussions
Ensure work is delegated effectively based on account needs, team capacity, and individual development goals
Monitor workload, utilization, and team health across assigned accounts
Identify staffing or skill gaps and partner with leadership on resourcing solutions
Support onboarding, training, and continued education across the team
Build a culture of accountability, curiosity, collaboration, and continuous improvement
Step in when needed to address performance, quality, or team-dynamic concerns
Ensure account teams follow consistent planning, activation, quality assurance, optimization, and reporting processes
Identify recurring workflow, quality, or communication issues and implement scalable solutions
Help develop and maintain department standards, playbooks, templates, and best practices
Improve how teams manage campaign documentation, budgets, timelines, approvals, and performance records
Partner with leadership to strengthen team operations, resourcing, and account-management practices
Ensure appropriate oversight and quality control are in place across assigned accounts
Identify opportunities to use automation, AI, and new tools to improve efficiency and reduce manual work
Balance operational consistency with the flexibility needed to solve unique client challenges
Support department initiatives designed to improve performance, scalability, and team effectiveness
Ensure key account risks and operational needs are communicated to leadership
Maintain a strong understanding of the evolving media landscape and its implications for clients and the agency
Stay informed on automation, AI, privacy, signal loss, measurement changes, platform consolidation, and emerging media behaviors
Evaluate new platforms, tools, vendors, and capabilities based on strategic relevance and business potential
Guide teams in adopting new capabilities thoughtfully and with clear measurement plans
Build strong relationships with media partners, platform representatives, and technology providers
Share industry developments and strategic implications with clients and internal teams
Contribute to agency points of view, training, thought leadership, and best-practice development
Identify opportunities to test and scale innovative approaches across multiple accounts
Help define how the Integrated Media team evolves in response to changes in platforms, technology, and consumer behavior
Encourage teams to challenge established approaches and develop new solutions to client problems