Sr. Integrated Media Strategist

Acadia.io•Atlanta, GA

About The Position

Acadia is a modern digital growth agency focused on helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We combine expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our methodology is based on real data, strategic thinking, and an integrated approach that connects audience insights, media planning, and commercial results. Acadia assists clients in making more informed investment decisions and gaining a competitive edge across various channels and platforms. This role is for an experienced integrated media strategist ready to take ownership of planning workstreams and significantly contribute to media strategy development. The ideal candidate is confident in creating full-funnel media plans, understands the interplay of channel roles, audience strategy, and investment decisions in driving business outcomes, and is comfortable working independently while collaborating with senior leadership.

Requirements

At least 4 years of media planning experience.
Independent ownership of integrated plans.
Direct client presentation experience.
Demonstrated experience developing recommendations across digital and traditional media channels.
Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.
Experience using audience, competitive or media-planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, Placer.ai or comparable platforms.
Strong proficiency in Excel or Google Sheets and PowerPoint or Google Slides.
Excellent written, verbal and presentation skills, with the ability to turn complex information into clear recommendations.
Proactive, solutions-oriented mindset.
Passion for digital marketing and using data to inform and evolve media strategy.
Highly detail-oriented and organized, able to manage multiple planning workstreams while ensuring quality, accuracy, and alignment to strategic objectives.
Comfortable leading client communication and owning recommendations on budget allocation, tactical adjustments, and optimizations to drive performance against KPI goals.

Responsibilities

Own integrated media planning workstreams across assigned accounts.
Develop full-funnel media plans aligned to client objectives, including audience strategy, channel roles and media mix, budget allocation, and investment rationale.
Ensure plans align to overarching strategy set by Associate Media Directors or Media Directors.
Pressure-test plans for quality, feasibility, and performance potential.
Contribute to the development of integrated media strategy alongside senior leadership.
Help define audience approach, channel roles, and testing frameworks.
Identify opportunities to improve performance or evolve strategy.
Lead development of test-and-learn agendas.
Interpret performance data and translate into actionable insights.
Partner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworks.
Ensure optimization recommendations align to business objectives and KPIs.
Serve as a day-to-day client lead for planning and performance discussions.
Present plans, updates, and results with clarity and confidence.
Respond to client questions and provide informed recommendations.
Escalate strategic questions or risks as needed.
Mentor and support Integrated Media Planners.
Review deliverables and provide feedback to elevate quality.
Help guide workflow, organization, and prioritization across projects.
Leverage planning tools and data sources to inform strategic recommendations.
Translate research and data into clear strategic implications.
Support advanced analysis related to channel performance and media mix.